Fintech companies worldwide garnered $50.7 billion in funding during H1 2022, down nearly 23% year over year. Still, this sum is already higher than 2020’s total of $49.5 billion, indicating a greater trend of increased funding.

Just 7% of US consumers who exercise expect to work out entirely at a gym or studio for the next year. By comparison, 42% plan to exercise only at home, while the rest anticipate using some combination of the two.

When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

This year, 42.6 million US adults will use a connected fitness platform such as Peloton at least once a month. This figure ballooned from 24.0 million in 2019.

YouTube is the most trusted US platform for social commerce.

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.

Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.

Around the world, some 60% of consumer interactions with companies take place online. This figure has risen significantly since the onset of the pandemic, up from about 40% in 2019.

Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide. By the end of 2026, their share will grow to 76%. As 5G phones become ubiquitous, their average selling price will decrease by $168 over the next four years.

The livestream shopping landscape has completely transformed in recent years. QVC, which saw 45% of the downloads among the top 10 US livestream shopping apps two years ago, accounted for just 10% in the first five months of this year. (Apps like YouTube and TikTok were excluded because ecommerce is a secondary feature of their platforms.)

Nearly all consumers worldwide consider how well a company treats its customers before buying from it. In addition, 85% of consumers are swayed by the way it treats employees, and 78% view environmental practices as a purchase driver.

The US insurance industry will top $12 billion in digital ad spending this year, up 15.0% from 2021. Outlays will continue to increase by double-digit rates over the next couple of years, surpassing $15 billion in 2024.

Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

Tesla and Ford are neck and neck in the race to become North America’s most popular connected car brand, each making up nearly one-third of connected car systems in the region. Android-based system Atoto takes third at 11%, beating out multiple automakers due to its ability to upgrade nonconnected vehicles.

In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.

In 2023, 5.5 million US adults will use cryptocurrency to make payments, a jump of more than 350% in three years. That said, this figure represents a meager 2.3% of US internet users, showing that crypto payments are far from mainstream.

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.