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EMARKETER

Most US adults aren’t canceling their video subscriptions

Article by Sara Lebow  |  Oct 17, 2022
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Most US adults aren’t canceling their video subscriptions
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Topics
Digital Video
Pay TV
Video-on-Demand (VOD)
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.

Subscription TV and Video Services That US Adults Have Canceled, July 2022 (% of respondents)
E-Mail ChartDownload

Beyond the chart: Netflix lost subscribers in Q1 and Q2 2022. All eyes will be on its Q3 stats, which come out tomorrow. The platform will release its cheaper, ad-supported tier in the US on November 3, in an effort to win back cost-conscious subscribers.

More like this:

Read yesterday’s Chart of the Day here.

Methodology: Data is from an August 2022 Big Village report titled "The Pulse: The Best Streaming Service." A demographically representative sample of 1,000 US adults ages 18+ were surveyed online during July 26-27, 2022.

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