AI chatbots most often use health media sources like Mayo Clinic and Healthline in answering consumer health-related questions, according to an Outcomes Rocket study. There’s an opportunity for marketers to grow chatbot attention with quality content. Create credible and user-friendly content and avoid overly complex or jargony material to appeal to the way chatbots are constructing answers. Cater to the preference for recent data and summarized content by updating content frequently and offering condensed takes at the top of posts.

Anthropic’s Claude AI is taking on competitors in a multimillion dollar ad campaign. The “Keep Thinking” campaign positions Claude as “the AI for problem solvers” and marks Anthropic’s first foray into brand marketing. The campaign is a necessary start to help Claude gain market share and boost its comparatively small user base, but it’s only the first step in a long journey ahead for Anthropic.

Microsoft is reducing its reliance on OpenAI by bringing in rival Anthropic to power key enterprise features, per The Information. With Microsoft 365’s entrenched position in productivity software, Anthropic’s integration could shift enterprise adoption trends away from OpenAI. If Anthropic gains traction, OpenAI risks losing one of its strongest distribution channels and with it, its influence on how AI is embedded in daily workflows. Marketers should watch to see not just who wins contracts, but who defines the next generation of workplace software.

The news: AI startup Anthropic raised a staggering $13 billion, tripling its valuation to $183 billion, per CNBC. This momentum is driven by enterprise demand for Claude, Anthropic’s AI assistant, and a rapidly expanding customer base that now tops 300,000 businesses. The company’s annual revenues have also jumped fivefold in 2025 to $5 billion. Our take: Anthropic’s ascent is setting a new standard for AI startups—spurring rivals like Perplexity, Mistral, Intelligent Machines, and Safe Superintelligence to chase scale through aggressive fundraising, not quick exits. The message: In this market, go big or get left behind.

The news: Despite consumers’ rising use of AI agents for search, shopping, and discovery, brands are falling behind on generative engine optimization (GEO) strategies. 47% of brands have no deliberate GEO strategy or have no idea if they appear at all in AI agent responses, per a new report from Cordial. Another 47% have only just begun optimizing content for AI discovery. Our take: To boost visibility, brands should optimize for conversational context and create structured, machine-readable content that AI can index, like clear website FAQs, TL;DR summaries, and detailed product specs. Expanding presence across social platforms that feed AI training models, such as Reddit, Quora, and YouTube, can also improve chances of surfacing in AI-generated responses.

GenAI will reach about 51% of US internet users by 2029 as growth stabilizes, with search dominating use cases and Gen Z leading adoption. Amid rising competition from Google and others, ChatGPT will maintain dominance. Brands must adapt to AI-mediated customer relationships.

Reddit is suing Anthropic for unauthorized data scraping: The case highlights growing battles over content control in the AI era.

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

By snapping up staff and software without a full buyout, Google may have found a gray zone. Regulators want to know if it’s a loophole or a land grab.

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

Anthropic’s latest model introduces adjustable reasoning, letting businesses fine-tune AI responses based on speed, cost, and complexity

GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.

While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

Friend delays its AI pendant release and drops chatbot platform, betting on product refinement as it navigates resource constraints.