Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.

Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.

Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

Anthropic’s latest model introduces adjustable reasoning, letting businesses fine-tune AI responses based on speed, cost, and complexity

GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.

While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

Friend delays its AI pendant release and drops chatbot platform, betting on product refinement as it navigates resource constraints.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Meta’s AI push risks alienating users if social feeds flood with bots. Balancing innovation with human creator support will be key to retaining its audience.

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Cybersecurity is a major issue for retailers this holiday season: A surge of transactions combined with over-extended, undertrained employees creates opportunities for fraudsters.

The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.

With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.

The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.

Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.