GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.

Canva’s Magic Layers makes AI images tweakable, the onus is on brands to refine outputs and set copyright guardrails.

More integrations can enable more sophisticated results, but banks have a lot of problems to solve before they can take full advantage.

New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.

It’s unlikely to pull users from ChatGPT, but it could increase pressure on tech giants to safeguard user data and avoid overhyping their AI’s medical advice capabilities.

While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.

Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.

Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.

Asia-Pacific leads AI adoption worldwide, but penetration varies widely by market. From rapid uptake to cautious testing, markets are taking very different paths.

59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.

Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.

Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.

Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.