ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.

AI is reshaping search faster than AI platforms can build their ad offerings, which is why most spending still sits beside AI-generated results. Conversational search ads will grow quickly and chatbot ads will struggle to prove their effectiveness.

AI usage is becoming habitual as a broader range of people adopt AI for a broader set of use cases. Google’s lead in traditional search has given it the platform to take leadership in AI users next year, even as OpenAI still commands deeper engagement.

AI platforms’ contrasting approaches prompt new bank strategies.

This move raises questions about the future of banking competition and compliance

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.

A new tie-up with Anthropic gets Amex closer to younger consumers using AI for dining discovery.

GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.

Canva’s Magic Layers makes AI images tweakable, the onus is on brands to refine outputs and set copyright guardrails.

More integrations can enable more sophisticated results, but banks have a lot of problems to solve before they can take full advantage.

New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.

It’s unlikely to pull users from ChatGPT, but it could increase pressure on tech giants to safeguard user data and avoid overhyping their AI’s medical advice capabilities.

While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.