AI usage has shifted from experimentation to habit as people increasingly turn to AI for health, shopping, and personalized recommendations in addition to their more-established AI search behavior. Google is gaining scale by embedding AI into traditional search, but ChatGPT still drives heavier engagement.

Key Question: How quickly will AI adoption grow, and which platforms will drive that adoption?

Key Stat: About half of people online now use AI—a number that has doubled in just three years. As AI’s user base broadens, almost 190 million people will use these tools by 2030. Google’s AI tools will drive most new growth, as unduplicated Gemini and AI Mode users exceed ChatGPT users in 2027 and stretch their lead from there.

Clients can find the full version of this chart later in the report.