Claude Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Claude

A tale of two startups: Anthropic and Perplexity

Article
Jan 02, 2025

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Facebook and Instagram introduce AI bot ‘user’ accounts

Facebook and Instagram introduce AI bot ‘user’ accounts

Article
Jan 02, 2025

Meta’s AI push risks alienating users if social feeds flood with bots. Balancing innovation with human creator support will be key to retaining its audience.

Gen Z leads workplace AI adoption with demand for mobile and email tools

Article
Dec 02, 2024

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

xAI plans standalone app for Grok, but costs could hinder adoption

xAI plans standalone app for Grok, but costs could hinder adoption

Article
Dec 02, 2024

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Retailers struggle to fend off cyberattacks

Article
Nov 27, 2024

Cybersecurity is a major issue for retailers this holiday season: A surge of transactions combined with over-extended, undertrained employees creates opportunities for fraudsters.

Anthropic, AWS, Palantir partner to supply defense, intelligence agencies with genAI tools

Anthropic, AWS, Palantir partner to supply defense, intelligence agencies with genAI tools

Article
Nov 07, 2024

The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.

OpenAI disbands another safety committee, calling its path toward AGI into question

OpenAI disbands another safety committee, calling its path toward AGI into question

Article
Oct 28, 2024

With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Article
Oct 16, 2024

The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.

Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Article
Sep 25, 2024

Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.

OpenAI rolls out genAI with critical thinking skills

OpenAI rolls out genAI with critical thinking skills

Article
Sep 20, 2024

With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.

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OpenAI’s Strawberry takes the next big leap in genAI by integrating reasoning

OpenAI’s Strawberry takes the next big leap in genAI by integrating reasoning

Article
Sep 11, 2024

OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market

Tech Trends H1 2023

Tech Trends H1 2023

Report
Jul 20, 2023

Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.

Google launches a PaLM API and injects AI chatbot tech into Workspace

Google launches a PaLM API and injects AI chatbot tech into Workspace

Article
Mar 16, 2023

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

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