Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Nvidia kickstarted the age of accelerated compute in 2025

Article |
 Dec 29, 2025

The common thread across 2025 has been uncertainty. That’s unlikely to change in the year ahead.

Article |
 Dec 29, 2025

We made 8 payment predictions for 2025—here’s what we got right

Article |
 Dec 29, 2025

The predictions for 2025 we didn’t quite get right—and why we missed the mark

Article |
 Dec 29, 2025

Big Tech’s AI money loop: Boom, bubble, or bottleneck?

Article |
 Dec 28, 2025

Most doctors say Trump’s megabill harms vulnerable patients

Article |
 Dec 26, 2025

Amazon’s AI cloud costs are rumored to be a budget concern at Capital One

Article |
 Dec 26, 2025

Our most-read banking stories of 2025

Article |
 Dec 26, 2025

JPMorgan Chase considers foray into institutional crypto trading

Article |
 Dec 26, 2025

Most chronic patients feel overwhelmed at diagnosis—pharma can help fill the gap

Article |
 Dec 24, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Tech Trends H1 2023

5 Ways Generative AI Is Going Mainstream

Report by Yoram Wurmser  |  Jul 20, 2023
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
GenAI moves from novelty to game changer.
The huge surge of new genAI users will slow.
GenAI gets to work.
GenAI will continue to expand in marketing.
Search begins its first major transformation in decades.
Large language models start to combine skills to fulfill tasks.
Sources
Media Gallery
About This Report
Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.
Topics
Artificial Intelligence (AI)
US
Table of Contents
Executive Summary
GenAI moves from novelty to game changer.
The huge surge of new genAI users will slow.
GenAI gets to work.
GenAI will continue to expand in marketing.
Search begins its first major transformation in decades.
Large language models start to combine skills to fulfill tasks.
Sources
Media Gallery

OpenAI brought generative AI (genAI) into the mainstream when it released ChatGPT in November 2022—sparking the biggest technology revolution in a generation. This report looks at five ways genAI is transforming the marketing landscape.

Key Question: How has genAI begun to alter the marketing landscape?

Generative AI Has a Steeper Initial Adoption Curve Than Other Recent Technologies (millions of US users, by tech, years 1-4 after launch)
E-Mail ChartDownload

KEY STAT: GenAI has had explosive user growth since the launch of ChatGPT, but the adoption rate will slow in 2024. Even so, more than 100 million people in the US will be genAI users just two years after the release of ChatGPT—far greater than the number of smartphone users two years after the iPhone launched.

authors

Yoram Wurmser

Contributors

Eleni Digalaki
Principal Analyst
Chris Keating
Director, Research
Peter Newman
Director, Forecasting
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2025 
EMARKETER Inc. All Rights Reserved.