Chatgpt Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chatgpt
Jony Ive to join OpenAI to support hardware pivot in $6.4 billion acqui-hire deal

Jony Ive to join OpenAI to support hardware pivot in $6.4 billion acqui-hire deal

Article
May 22, 2025

The partnership could spark a consumer hardware revolution, but success hinges on delivering a worthwhile alternative to existing smartphones

Impact of Tariffs on Digital Advertising

Impact of Tariffs on Digital Advertising

Report
May 21, 2025

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media—and which parts of each might fare best and worst.

AI and the Creator Economy

AI and the Creator Economy

Report
May 16, 2025

Creators and marketers are using AI to streamline workflows, enhance content, and improve their strategies. Despite challenges related to AI governance, accessibility, and implementation, proliferation of the tech will ultimately benefit the creator economy.

Google builds Pinterest-style feature to compete for shopping inspiration

Article
May 13, 2025

With AI tools creeping into shopping, Google could borrow Pinterest’s discovery model to stay relevant in design, DIY, and fashion search.

Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers

Audio
May 05, 2025

On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

Google is testing ads in chatbots with AI startups

Google is testing ads in chatbots with AI startups

Article
May 02, 2025

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

OpenAI’s new shopping initiatives pose a major threat to affiliate marketing

OpenAI’s new shopping initiatives pose a major threat to affiliate marketing

Article
May 01, 2025

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising—and a threat to affiliate marketing sites.

3 digital marketing myths debunked by EMARKETER at Possible

Article
Apr 29, 2025

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.

Meta AI’s standalone app wants to make AI use a social activity

Article
Apr 29, 2025

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Lightrun rushes in to patch the cracks in AI’s code boom

Article
Apr 28, 2025

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

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Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

YouTube’s new AI search test will require advertisers, creators to adapt

YouTube’s new AI search test will require advertisers, creators to adapt

Article
Apr 25, 2025

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

B2B SEO and the Shift to AI-Driven Search

B2B SEO and the Shift to AI-Driven Search

Report
Apr 23, 2025

As AI changes how buyers discover content, B2B brands have an opportunity to gain visibility. This report explores how SEO strategies can evolve to meet AI-powered search and why structured, trusted content wins.

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

Shopify integration could turn ChatGPT into a shopping tool, per report

Shopify integration could turn ChatGPT into a shopping tool, per report

Article
Apr 23, 2025

Could OpenAI turn ChatGPT into a shopping hub? The company is reportedly partnering with Shopify in an effort similar to other genAI shopping efforts by Perplexity and Microsoft.

Google, Anthropic, Microsoft release video features, productivity-enhancing enterprise tools

Article
Apr 16, 2025

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Article
Apr 16, 2025

While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?

OpenAI could create a social network to compete with X, Meta

OpenAI could create a social network to compete with X, Meta

Article
Apr 16, 2025

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Article
Apr 15, 2025

With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.

Microsoft updates Copilot with autonomous browsing, customization, and AI podcasts

Article
Apr 07, 2025

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

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