It plans to unify its models under one offering, with GPT-5 integrating multiple AI capabilities. The move will simplify access but reduce user control.

A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.

Tinder’s user base is shrinking, but AI-driven matching and profile optimization alongside a price increase could improve its bottom line—if Match Group reassures users about bias and privacy.

Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

Its text-to-image genAI tool reduces costs by operating on-device, but the company still faces high user acquisition costs and dominating rivals like Meta.

The pressure is on as regulators in the US and the EU raise red flags over user data and national concern issues, while OpenAI accuses it of stealing APIs.

The image generator’s open-source availability raises concerns about potential misuse for deepfakes and misinformation, especially in the absence of robust AI safety regulations in the US.

Affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps.

While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

In-store, consumers want experiences that engage their senses, while online, they’re interested in generative AI (genAI) tools that can help them research products. Plus, young men in the South lead in fast-food consumption, retail leaders lean on loyalty to boost growth, and holiday spending remained in check (for the most part).

OpenAI can use other cloud providers, but Microsoft retains API exclusivity through 2030—suggesting it may be offloading some costs while keeping strategic advantages.

While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

Amazon faces technical and factual challenges as it transforms Alexa into an advanced AI agent, delaying progress and risking its market relevance.

OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher’s material.

OpenAI’s new “traits” feature lets users personalize tone, blending professionalism with individuality. But it risks uncanny impressions for some consumers.

As OpenAI pushes for artificial general intelligence, its reliance on complex deals and high computing costs may force it to prioritize financial viability over human-centered AI.

Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.