Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our “Attention! Trends and Predictions for 2024” summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.

ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's podcast episode, we discuss what "Dr. ChatGPT" is most likely to help with, how close it is to replacing your physician, and why it might not be ready for the patient exam room just yet. "In Other News," we talk about the US government's efforts to bring down prescription drug costs and the prevalence of health-related misinformation on social media. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Key stat: Generative AI adoption will climb to 77.8 million users in the two years following the November 2022 release of ChatGPT, more than doubling the adoption rate of both tablets and smartphones, according to our forecast.

Generative AI hype has faded, but adoption is still increasing, uses are advancing, and it’s influencing marketers’ workflows and consumers’ behaviors. Here are five charts breaking down the current state of generative AI.

In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

Banks’ top priority in H2 2023 will be growing their customer bases. The result? Better messaging and targeting, stronger digital capabilities, and industry consolidation. At the same time, generative AI will start driving meaningful efficiencies.

My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.

It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.

Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.