For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.

Beyond the chart:

• The rise of generative AI comes with a slew of issues, from a surge in spam to—as the OpenAI CEO and other tech leaders warned last week—potential human extinction.
• Brands leveraging generative AI need to make sure they’re not alienating consumers in the process.

Put it to work:

• Evaluate how consumers will respond to generative AI use.
• Determine who will be most comfortable with AI chatbots.

More like this:

• May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities
• Over 350 AI executives warn of AI’s ‘risk of extinction’
• Adobe, Google, and more add AI features as martech landscape prepares to be upended
• Google’s latest step into AI-powered advertising: Integrating ads into its conversational generative AI

Methodology: Data is from a Morning Consult survey as cited in a February 2023 blog post. 10,044 US adults ages 18+ were surveyed online during February 11-13, 2023. The survey was conducted among a representative sample. Results from the full survey have a margin of error of +/- 1 percentage point.