The news: Tech company Hewlett Packard (HP) is reportedly pitching HP Media Network, an ad network focused on laptop-targeted ads and desktop streaming, per Adweek. HP Media Network will sell ads that show up on HP computers and apps, and will promote its first-party data to give adtech firms access to offsite ads. Our take: HP’s launch could capitalize on growth in the desktop and laptop ad market—but the company needs to prove its offerings as distinctly beneficial compared with competitors, or risk falling victim to advertisers’ concerns over investing in new offerings as budgets are slashed.

Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.

The news: Changes to Amex’s and Chase’s credit card welcome offers do away with guaranteed points for new cardholders, per CNET. Our take: Amex and Chase are trying to maximize their marketing appeal while also limiting their rewards costs.

The news: JP Morgan Chase updated its Sapphire Reserve credit cards with enhanced travel and dining rewards and a hefty $795 annual fee, per a press release. Our take: Winnowing down their elite cardholder population will need to be done with a scalpel instead of a cleaver—Chase and Amex are trying to increase their yearly fees slightly out of range for an upwardly-mobile middle class, with reward points geared toward priorities of the comfortably wealthy.

The news: Chases unveiled “The Shops at Chase,” an integrated shopping and promotion platform for Chase Freedom, Sapphire, and Ink cardholders. Our take: Being able to convert Chase rewards into material purchases is a draw. However, retraining Chase cardholders to make purchases at The Shops instead of starting their product search with Google or Amazon will be an uphill battle.

The news: Chase will let customers transfer credit limits between cards online without having to make a phone call or send a secured message, per a report by the Frequent Miler. Our take: For credit cards courting millennial and Gen Z cardholders, managing and optimizing financial health simply will be critical to securing their loyalty.

The news: Paze notched a major partnership with Worldpay to expand its merchant network, per a press release. Our take: Groundwork has been set for Paze to take off. We predicted that Paze would make significant gains in 2025, and this partnership will help Paze establish its online presence and customer familiarity for strong back-to-school and holiday shopping spend.

Chase Media Solutions can grow its success by leaning into key advantages.

Latest data from the Federal Reserve shows leading institutions based on consolidated assets.

Worsening economic conditions will be felt deeply by issuers if the tariffs remain in their current form

Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans

The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward

The large card program is in flux, with both its issuer and network partnerships up for grabs

The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions

The platform can help the card program better compete with traditional cards from large issuers

The airline is betting on cardholders believing its new rewards offset the cards’ higher annual fees

Issuers can capitalize on the 46% of users who proactively seek out deals with their cards

Tying up with DoorDash gives the BNPL provider a massive volume opportunity

Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers