Citi’s Strata Elite rollout has been pockmarked by poor customer service, per a report by The Wall Street Journal. Amex’s Platinum and Chase’s Sapphire Reserve products look increasingly desirable as competitors fumble their entrance into the premium space. To win over former Strata Elite cardholders, Amex and Chase should advertise their card portfolios’ solid customer service performance records in combination with their impressive reward packages. In addition, both issuers should highlight their cards’ travel rewards compatible with flying American Airlines. Former Citi cardholders may have joined specifically for AA frequent flier benefits, making travel rewards preferences critical for those members who might switch to a new product.

As credit card loyalty wanes, staying top-of-wallet is getting harder for issuers. Our fifth annual study dives into which emerging features will help cash-back credit card programs meet customers' growing expectations.

US ad spend with financial media will reach over $600 millions this year, according to EMARKETER forecasts, but still represent a small fraction of the commerce media landscape. "This is a really nascent space. There aren't many players that make up this cohort of financial media networks (FMNs), and they represent a really diverse array of types of financial companies," said our analyst Sarah Marzano during a recent episode of "Behind the Numbers."

The news: American Express and Toast launched a multiyear partnership to offer more personalized hospitality experiences across their combined network of Resy, Tock, and Toast restaurants locations in the US. Our take: In a highly competitive environment for POS providers, extra tie-ups can help Toast stand out in the crowded field.

The news: JPMorgan Chase and Coinbase partnered to offer Chase's customers new ways to access crypto. This fall, customers will be able to link Coinbase directly to their bank accounts, buy crypto with Chase credit cards, and convert rewards points to USDC, per a press release. Why this matters: This partnership is a big step toward bridging the gap between traditional finance and crypto. By letting customers use their credit cards to buy crypto or redeem their Chase Ultimate Rewards points for USDC, the companies could accelerate crypto adoption. It’s also another salvo from JPMorgan against data aggregators and open banking firms after the bank announced that it would charge these companies to access customer data—particularly around payments. JPMorgan is integrating directly with Coinbase rather than using APIs from a company like Plaid.

The news: JPMorgan Chase is reportedly in late-stage talks to take over the Apple Card portfolio from Goldman Sachs, per The Wall Street Journal. Our take: Apple needs a stable financial partner after a rough road with Goldman Sachs’ regulatory scrutiny and failed experiment with consumer banking.

The news: Citigroup unveiled the Citi Strata Elite Card, its new premium card, per a press release. However, its rewards package lacks some of the flexibility that its peer card, Sapphire Reserve, holds in travel booking. While Reserve cardholders are more handsomely rewarded when booking through Chase travel platforms, members still receive points for booking travel directly—Strata Elite members lack that privilege.

The news: Southwest Airlines made sweeping changes to its Chase co-branded credit cards, per a press release. Our take: Southwest cardholders are essentially earning back classic Southwest perks stripped from regular travelers. The airline likely could use the gains from higher fees on its credit cards: the budget airline sector stands to struggle as lower income Americans tighten their purse strings for personal travel—and Southwest earned 13% of its revenue from its co-brand cards Q3 2024.

The news: Tech company Hewlett Packard (HP) is reportedly pitching HP Media Network, an ad network focused on laptop-targeted ads and desktop streaming, per Adweek. HP Media Network will sell ads that show up on HP computers and apps, and will promote its first-party data to give adtech firms access to offsite ads. Our take: HP’s launch could capitalize on growth in the desktop and laptop ad market—but the company needs to prove its offerings as distinctly beneficial compared with competitors, or risk falling victim to advertisers’ concerns over investing in new offerings as budgets are slashed.

Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.

The news: Changes to Amex’s and Chase’s credit card welcome offers do away with guaranteed points for new cardholders, per CNET. Our take: Amex and Chase are trying to maximize their marketing appeal while also limiting their rewards costs.

The news: JP Morgan Chase updated its Sapphire Reserve credit cards with enhanced travel and dining rewards and a hefty $795 annual fee, per a press release. Our take: Winnowing down their elite cardholder population will need to be done with a scalpel instead of a cleaver—Chase and Amex are trying to increase their yearly fees slightly out of range for an upwardly-mobile middle class, with reward points geared toward priorities of the comfortably wealthy.

The news: Chases unveiled “The Shops at Chase,” an integrated shopping and promotion platform for Chase Freedom, Sapphire, and Ink cardholders. Our take: Being able to convert Chase rewards into material purchases is a draw. However, retraining Chase cardholders to make purchases at The Shops instead of starting their product search with Google or Amazon will be an uphill battle.

The news: Chase will let customers transfer credit limits between cards online without having to make a phone call or send a secured message, per a report by the Frequent Miler. Our take: For credit cards courting millennial and Gen Z cardholders, managing and optimizing financial health simply will be critical to securing their loyalty.

The news: Paze notched a major partnership with Worldpay to expand its merchant network, per a press release. Our take: Groundwork has been set for Paze to take off. We predicted that Paze would make significant gains in 2025, and this partnership will help Paze establish its online presence and customer familiarity for strong back-to-school and holiday shopping spend.

Chase Media Solutions can grow its success by leaning into key advantages.

Latest data from the Federal Reserve shows leading institutions based on consolidated assets.

Worsening economic conditions will be felt deeply by issuers if the tariffs remain in their current form