Chart of the day Trends & Statistics
CMOs at top US advertisers are leaving their roles sooner
The average tenure for CMOs at top US advertisers was around three years (37 months) in 2023, according to an April 2024 report by Spencer Stuart.
Most social media users research on social platforms before making a purchase
67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.
Retail marketers ramp up social media ad spend in 2024
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
Retail marketers are most focused on performance-driven media
Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.
Almost all US TikTok shoppers are also using Amazon
97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.
Marketers confident in LinkedIn’s ability to deliver positive ROI
LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
Digital drives growth in audio ad market, as radio broadcast advertising shrinks
US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Restaurants are using AI to personalize marketing
41% of US restaurant operators are planning to use AI for sales forecasting and scheduling, while 33% are using the tech for personalized marketing, according to December 2023 data from Restaurant365.
Social video ad spend increases, but growth rates stall
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
eBay is the most popular site for secondhand luxury fashion and accessories
57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.
Nearly two thirds of US states have enacted or introduced privacy laws
16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
Digital wallets will approach half of POS transaction value share by 2027
Digital wallets will be the only payment type to increase its share of worldwide point-of-sale transaction value between 2023 and 2027, making up 46% of total value by the end of that time period, according to a March 2024 report from Worldpay.
Young adults prefer malt seltzers to cocktails
US households with heads of households aged 21 to 34 are the biggest malt seltzer drinkers, according to March 2024 data from Circana.
Mobile wallets are used most at in-person events
Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar.
Most teens and parents are comfortable with how much time teens spend on smartphones, social media
51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.
Consumers view dynamic pricing as price gouging
Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey.
Retailers leverage store intelligence tech to improve price planning
Nearly half (49%) of US retailers report using store intelligence technologies (like AI/machine learning, IoT sensors, shelf-edge cameras) have improved price planning, according to a March 2024 report from Coresight Research sponsored by Simbe.
More than two-thirds of TikTokers have increased usage despite shopping content changes
Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 “US Social Commerce” survey.
Study: Cookie deprecation delay defies marketer expectations
67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.
Ecommerce resale is growing slower than previously expected
US ecommerce resale volume will hit $80.60 billion this year, a growth of 3.4% YoY, per our December 2023 forecast.
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