Chart of the day Trends & Statistics
Where to reach Gen Z online
87.9% of US Gen Zers are social network users, according to our forecast.
Netflix generates more ad revenues per viewer than other streamers, but gap narrows
Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.
Traditional search will draw the largest amount of US ad dollars in 2024
Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.
Brand deals drive creator income, but the breakdown is changing
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.
Three-quarters of smartphone users will send mobile P2P payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the US is growing, reaching nearly three quarters (74.4%) of US smartphone users by 2028, per our forecast.
Worldwide ad spend will see steady growth through 2028
Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.
US game ad revenues growth slows
Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.
Extra costs are the No. 1 reason consumers abandon online carts
Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.
How to stay proactive as generative AI transforms the workplace
“Every tool that exists right now is getting AI infused into it,” our analyst Henry Powderly said on a recent episode of the “Behind the Numbers” podcast. Indeed, 24.0% of people in the US will use generative AI at work next year, per our June 2023 forecast.
In-store retail media spend will hit $1 billion in 2028
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.
How US consumers shop for beauty across age groups
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Consumers want personalized loyalty programs
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
Nearly 4 in 10 ecommerce marketers worldwide use AI for customer service and support
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
US advertisers are pulling money from linear TV to increase programmatic CTV spend
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
More than half of Gen Zers watch longform videos on social media
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
Consumers have already begun back-to-school shopping
Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.
Loyalty program membership and engagement reached new highs in 2023
US consumers belonged to a total of 17.9 loyalty program memberships in 2023, up from 14.8 in 2019, according to a June 2023 report from Bond.
Nearly a quarter of consumers research products online before buying it in-store
Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW.
Holiday season ecommerce spending hasn’t gotten much earlier, study shows
October’s and November’s share of US digital holiday consumer spend has not shown a consistent increase since 2018, despite retailers moving their holiday sales earlier, per an April 2024 report from Comscore.
Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024
Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.
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