Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.

A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.

77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.

Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.

More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.

55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.

64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos.

Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.

Over half (57%) of US banking executives are using generative AI to help employees be more productive, according to an October 2023 Google Cloud survey conducted by The Harris Poll.

516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.

Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.

Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.

60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.

Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.

57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.

US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.

41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.

An extended returns policy is the No. 1 experience-based reward that US adults would be most interested in receiving from brands, per Ebbo’s October 2023 survey.

36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.