60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll.

One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.

Ecommerce will account for nearly a quarter (24.5%) of US beauty retail sales by 2028, according to our October 2024 forecast.

Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 EMARKETER forecast.

Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an EMARKETER analysis.

In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.

Mobile app ads are the most frustrating online advertising format, according to 81% of US internet users, according to August 2024 data from Eyeo and The Harris Poll.

59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.

Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.

There were 414 mergers and acquisitions across a number of sectors, particularly marketing technology (martech), in 2024, and they increased every quarter, according to this month's "2024 Full Year Market Report" from Luma Partners.

60% of US retail professionals say charging customers for returns has resulted in an increase of adoption in their free return methods, while 54% say it has cut down on return rates, according to a September 2024 survey from the National Retail Federation (NRF) and Happy Returns.

Nearly half (49.4%) of US Gen Z consumers skip events due to high ticket prices, according to a September report from Merge.

Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.

High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.

Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.

60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.

69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).

Over half of retailer executives say that they implemented a return fee to discourage customers from initiating returns, according to October 2024 data from Optoro. Thirty-nine percent of executives said they launched a fee to discourage excessive or abusive returns, while 20% said it is to make it difficult or discourage customers from returning products.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.