B2B digital ad spend worldwide is expected to reach $48.15 billion by 2026, up from $38.67 this year, according to EMARKETER’s August 2024 forecast.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.

38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.

84% of US adults believe private label foods are more affordable, according to an August 2024 survey from Ipsos. Nearly as many say private label quality is just as good as, or better than, name brands.

Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.

US real-time payment transaction volume will nearly quadruple between 2023 and 2028, according to GlobalData and ACI Worldwide.

105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.

US buy now, pay later (BNPL) user growth is slowing, plummeting from 97.0% in 2021 to just 4.1% in 2028, according to our forecast.

Reach is the most popular metric for measuring the success of influencer marketing programs among US enterprise marketers, per a Linqia study.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

Over half (55%) of in-house marketers conduct A/B and multivariate testing, the most common type of advanced analytics done in-house, according to April 2024 data from Funnel and Ravn Research.

69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.

70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).

YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.

Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.

25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.

In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.