Chart of the day Trends & Statistics
Despite interest in non-legacy currencies, Nielsen remains the top choice for upfronts
Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.
Brands are still investing big in sponsored content on social media
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
YouTube is close behind OTT in US digital video viewers
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement
Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.
TikTok leads time spent on social for most US adults
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.
Eight in 10 Amazon Prime Video viewers use the ad-supported tier
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
Discounts are the leading reason consumers sign up for loyalty programs
Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.
B2B marketers use web chat, text message for product discovery
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Cooking is the most popular form of influencer content on social media
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
Consumers worldwide prefer searching online over in-store for electronics, clothes, and other select categories
Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.
Loyalty programs’ top friction points include delays, difficulties earning rewards
The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.
Aldi had the highest number of US grocery store openings in 2022 and 2023
Aldi opened more US stores in 2022 and 2023 than any other grocery chain, according to February 2024 data from JLL and RetailStat.
Beauty tops US store brand sales growth in 2023
US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana.
Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023
Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.
In-store is the most popular way to discover clothing brands and products
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Credit cards are the most popular payment method in the US
Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast.
Generative AI’s actual use isn’t meeting its perceived marketing potential—yet
Marketers currently use generative AI the most for data analysis (39%) and market research (35%).
US adults are spending more time with digital video and less time with traditional TV
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
Cash-back rewards drive consumers to open new credit cards
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
Digital retailers want to use AI to get hyperpersonal in 2024
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
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