16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.

Digital wallets will be the only payment type to increase its share of worldwide point-of-sale transaction value between 2023 and 2027, making up 46% of total value by the end of that time period, according to a March 2024 report from Worldpay.

US households with heads of households aged 21 to 34 are the biggest malt seltzer drinkers, according to March 2024 data from Circana.

Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar.

51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.

Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey.

Nearly half (49%) of US retailers report using store intelligence technologies (like AI/machine learning, IoT sensors, shelf-edge cameras) have improved price planning, according to a March 2024 report from Coresight Research sponsored by Simbe.

Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 “US Social Commerce” survey.

67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.

US ecommerce resale volume will hit $80.60 billion this year, a growth of 3.4% YoY, per our December 2023 forecast.

Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.

US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.

US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.

Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.

Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.

77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.

Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.

Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.