Key stat: 16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.

Beyond the chart:

• Five of these state laws are currently in effect with more taking effect at later dates.
• A federal privacy measure, the American Privacy Rights Act, is under debate, but advertisers shouldn’t wait around to take action on privacy as strict state laws already loom.
• The majority of US adults are concerned about the data privacy implications of AI, according to October 2023 data from Pew Research Center.

Use this chart:

• Understand which states limit how audiences can be marketed to.
• Prepare for future changes to data management.

More like this:

• Few consumers adopt cybersecurity tools, despite privacy concerns
• AI is top of mind for policymakers and privacy professionals
• AI will ‘supercharge’ creativity but exacerbate existing privacy concerns, says VML exec
• First-party behavioral data is a priority at all stages of the customer journey, not just discovery