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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers

Social Media Ads, Engagement and Influencers amid the Coronavirus

Audio
Mar 25, 2020

eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

Sizing Up COVID-19's Impact on Retail

Sizing Up COVID-19's Impact on Retail

Audio
Mar 24, 2020

eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm Square is opening a bank, how you can help your local restaurants and where to watch live streamed music concerts from home.

COVID-19 Has Ground Tourism to a Halt. Now What?

COVID-19 Has Ground Tourism to a Halt. Now What?

Audio
Mar 23, 2020

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best (and Worst) of Companies

The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best (and Worst) of Companies

Audio
Mar 20, 2020

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with vice president of content studio Paul Verna, examine the ongoing effects of the COVID-19 pandemic on grocery delivery, highlight how companies and individuals are coming up with innovative solutions, and point out examples of positive, and not-so-positive, corporate responses.

How COVID-19 Might Impact Ad Spending

Audio
Mar 19, 2020

eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

The Ad Platform: Can Political Advertisers Learn from D2C Brands?

The Ad Platform: Can Political Advertisers Learn from D2C Brands?

Audio
Mar 18, 2020

eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?

COVID-19's Business and Consumer Impact in Europe

COVID-19's Business and Consumer Impact in Europe

Audio
Mar 17, 2020

eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe's response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK's imminent digital tax, whether the Brits are ready for Disney+ and how not to do social media marketing.

How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos

How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos

Audio
Mar 16, 2020

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

Audio
Mar 13, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.

Working and Studying from Home Shines a Light on Digital Usage

Working and Studying from Home Shines a Light on Digital Usage

Audio
Mar 12, 2020

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

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How Big of a Splash Can Quibi Make?

How Big of a Splash Can Quibi Make?

Audio
Mar 11, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

How to Make Traditional Sports Viewing More Immersive

How to Make Traditional Sports Viewing More Immersive

Audio
Mar 10, 2020

eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.

How Will the Coronavirus Change Consumer Behavior?

How Will the Coronavirus Change Consumer Behavior?

Audio
Mar 09, 2020

eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?

The Weekly Listen: Virtual Sports Arena Ads, LinkedIn 'Stories' and Ads on Top of Ubers

The Weekly Listen: Virtual Sports Arena Ads, LinkedIn 'Stories' and Ads on Top of Ubers

Audio
Mar 06, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.

How's the Adulting Thing Going for Millennials?

How's the Adulting Thing Going for Millennials?

Audio
Mar 02, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.

Is TikTok a Social Media Powerhouse or a Passing Fad?

Is TikTok a Social Media Powerhouse or a Passing Fad?

Audio
Feb 26, 2020

eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok's user forecasts, business model and place in the social media spectrum.

The Role of Influencers in the Purchase Process

The Role of Influencers in the Purchase Process

Audio
Feb 25, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.

The Demise of Brandless and Other D2C Brand Struggles

The Demise of Brandless and Other D2C Brand Struggles

Audio
Feb 24, 2020

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless and Casper, encountered recent struggles.

The Weekly Listen: Online Reviews Value, Snapchat 3.0 and Facebook Suggests Laws

The Weekly Listen: Online Reviews Value, Snapchat 3.0 and Facebook Suggests Laws

Audio
Feb 21, 2020

eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss the importance of online reviews, Facebook's suggested EU regulations, WhatsApp reaching 2 billion users, another potential Snapchat redesign, Apple's augmented reality shopping, which country's national animal is a unicorn and more.

The Ad Platform: Building Brands in a Performance-Driven Digital World

The Ad Platform: Building Brands in a Performance-Driven Digital World

Audio
Feb 19, 2020

The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive vice president at the VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.

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