Behind the numbers Trends & Statistics

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Consumer Perceptions About Facebook Ad Boycott, Where Those Dollars Are Going and Political Ad Bans

Consumer Perceptions About Facebook Ad Boycott, Where Those Dollars Are Going and Political Ad Bans

Audio
Jul 16, 2020

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

The Executive Roundtable: Laura Martin, Needham & Co. | Ad Spending Downdrafts, Netflix's Existential Threat and Gaming as the Future of Entertainment

Audio
Jul 15, 2020

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

Digital Advertising Headwinds and Who Might Get Blown Over

Audio
Jul 14, 2020

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the current pressures that digital advertising faces and how it will affect the major players. They then talk about what comes after coronavirus ads, "buy one, gift one" marketing and how much customer data is worth.

Is Quibi's End Already in Sight?

Is Quibi's End Already in Sight?

Audio
Jul 13, 2020

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

Audio
Jul 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

The Facebook Ad Boycott Picks Up Steam

Audio
Jul 09, 2020

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the different Facebook boycott camps advertisers fall into, the potential damage to the social media giant and what happens next.

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

Audio
Jul 08, 2020

Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

The World of Voice

The World of Voice

Audio
Jul 07, 2020

eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.

The Tech Giants Are Coming for Your TV

The Tech Giants Are Coming for Your TV

Audio
Jul 06, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers

Audio
Jul 02, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

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The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens

Audio
Jul 01, 2020

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

How Millennials Will Deal with Another Recession After Delaying Adulthood

How Millennials Will Deal with Another Recession After Delaying Adulthood

Audio
Jun 30, 2020

eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.

A Facebook Ad Boycott. What Does It All Mean?

Audio
Jun 29, 2020

eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.

The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive Spotify Ads

The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive Spotify Ads

Audio
Jun 26, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.

The Social Commerce Wars Heat Up

The Social Commerce Wars Heat Up

Audio
Jun 25, 2020

eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest's latest social commerce moves. They then talk about May retail sales, an app that makes you the model, Shopify's latest deal with Walmart and a Brandless relaunch.

The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding

The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding

Audio
Jun 24, 2020

App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.

Turning Off Political Ads on Facebook and the Problem with Apple's App Store

Turning Off Political Ads on Facebook and the Problem with Apple's App Store

Audio
Jun 23, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss the implications of users being able to turn off political ads on Facebook. They then talk about the current controversy over Apple's App Store.

In the New Coronavirus Reality, It's Time to Talk Privacy

In the New Coronavirus Reality, It's Time to Talk Privacy

Audio
Jun 22, 2020

eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.

The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts

The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts

Audio
Jun 18, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.

The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership

The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership

Audio
Jun 17, 2020

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

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