Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
What Should the In-Store Retail Experience Look Like?

What Should the In-Store Retail Experience Look Like?

Audio
Sep 19, 2019

eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more.

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Audio
Sep 17, 2019

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

What Happens When You Turn Off Browser Cookies?

What Happens When You Turn Off Browser Cookies?

Audio
Sep 15, 2019

eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels.

The Weekly Listen: The End of Privacy, New Apple Products and More

The Weekly Listen: The End of Privacy, New Apple Products and More

Audio
Sep 13, 2019

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Apple’s new products and services, the new Google investigation, whether privacy is dead, podcast advertising and more.

The Potentially Wide World of Esports

The Potentially Wide World of Esports

Audio
Sep 12, 2019

eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.

How Stores Are Designed Around a Customer's Lifestyle

How Stores Are Designed Around a Customer's Lifestyle

Audio
Sep 11, 2019

eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more.

Is Peloton Just Spinning Its Wheels?

Is Peloton Just Spinning Its Wheels?

Audio
Sep 10, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the viability of Peloton’s business model, the implications of unsafe products being sold on Amazon, and whether consumers really care about brand activism.

The Weekly Listen: Gig Economy Worker Rights and Spotify’s ‘Create Podcast’

The Weekly Listen: Gig Economy Worker Rights and Spotify’s ‘Create Podcast’

Audio
Sep 06, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.

The Renaissance of Somewhat Controversial Public Transit Ads

The Renaissance of Somewhat Controversial Public Transit Ads

Audio
Sep 05, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What's allowed? What isn't? Why have startups become obsessed with marketing on public transit? They also talk about YouTube's latest FTC fine, a new partnership between TikTok and the National Football League and more.

Can Facebook’s New Political Ad Rules Soothe Misinformation Anxieties?

Can Facebook’s New Political Ad Rules Soothe Misinformation Anxieties?

Audio
Sep 04, 2019

eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

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Is Instagram’s New Close Friends App ‘Threads’ the Future of Social?

Is Instagram’s New Close Friends App ‘Threads’ the Future of Social?

Audio
Sep 03, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

Using Connected TV to Connect with Young Voters

Audio
Aug 28, 2019

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

Where Commerce and Conversation Converge

Audio
Aug 27, 2019

Cynthia Rowley president and CEO Allie Egan sits down with eMarketer executive editor Rimma Kats to discuss a variety of topics, including mcommerce, a text message channel and the need to maintain an active conversation with retail customers.

How Dailymotion Built Its Ad Platform

Audio
Aug 24, 2019

Dailymotion vice president of product Justin Silberman and vice president of engineering Antoine Bonavita join eMarketer principal analyst Nicole Perrin to discuss how the video service, dubbed "the European YouTube," evolved its advertising platform.

The Weekly Listen: YouTube Kids Ads, Facebook ‘Clear History’ Tool, and Discreet Facial Recognition

The Weekly Listen: YouTube Kids Ads, Facebook ‘Clear History’ Tool, and Discreet Facial Recognition

Audio
Aug 23, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more.

Content for Kids and Parental Controls

Content for Kids and Parental Controls

Audio
Aug 22, 2019

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

You Can Tell a Lot About Someone Just from Their Voice

You Can Tell a Lot About Someone Just from Their Voice

Audio
Aug 18, 2019

eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

Audio
Aug 16, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.

Huawei’s New OS, iPhone’s Sales Drop, and Samsung’s Foldable Phone

Huawei’s New OS, iPhone’s Sales Drop, and Samsung’s Foldable Phone

Audio
Aug 14, 2019

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

Podcast: What Should a Loyalty Scheme Look Like?

Podcast: What Should a Loyalty Scheme Look Like?

Audio
Aug 07, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss what makes for a good loyalty scheme. They also break down Pinterest’s Q2 results, the impact of a negative review and lessons learned from Amazon Prime Day 2019.

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