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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
You Can Tell a Lot About Someone Just from Their Voice

You Can Tell a Lot About Someone Just from Their Voice

Audio
Aug 18, 2019

eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

Audio
Aug 16, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.

Huawei’s New OS, iPhone’s Sales Drop, and Samsung’s Foldable Phone

Huawei’s New OS, iPhone’s Sales Drop, and Samsung’s Foldable Phone

Audio
Aug 14, 2019

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

Podcast: What Should a Loyalty Scheme Look Like?

Podcast: What Should a Loyalty Scheme Look Like?

Audio
Aug 07, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss what makes for a good loyalty scheme. They also break down Pinterest’s Q2 results, the impact of a negative review and lessons learned from Amazon Prime Day 2019.

Podcast: Why the Fortnite World Cup Was a Huge Deal

Podcast: Why the Fortnite World Cup Was a Huge Deal

Audio
Aug 06, 2019

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Audio
Aug 03, 2019

eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

The Weekly Listen: Exclusive Apple Podcasts, DOJ Antitrust Review and a New T-Mobile

The Weekly Listen: Exclusive Apple Podcasts, DOJ Antitrust Review and a New T-Mobile

Audio
Aug 02, 2019

eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

Podcast: Why Marketers’ Indifference Toward Gen X Is Insane

Podcast: Why Marketers’ Indifference Toward Gen X Is Insane

Audio
Aug 01, 2019

eMarketer principal analyst Mark Dolliver discusses the oft-forgotten Generation X. He also explains the implications of the rise of the Hispanic population in the US and why email still rules conversational marketing.

Podcast: Oh, Snapchat! Global User Growth Exceeds Expectations

Podcast: Oh, Snapchat! Global User Growth Exceeds Expectations

Audio
Jul 27, 2019

eMarketer principal analyst Debra Aho Williamson reviews Snapchat’s recent earnings. Also, vice president of content studio Paul Verna discusses the Brexit cloud looming over marketers, how local news has remained so trustworthy and increased ad spend on political videos.

Podcast: A Look Back at eMarketer’s Key Digital Trends for 2019 (Part 2)

Podcast: A Look Back at eMarketer’s Key Digital Trends for 2019 (Part 2)

Audio
Jul 25, 2019

In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

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Podcast: Amazon’s Flywheel and the Prime Day Ripple Effect

Audio
Jul 23, 2019

eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.

Podcast: Is Netflix Headed for the Upside Down?

Audio
Jul 19, 2019

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

Podcast: The Good, the Bad and the Ugly of TikTok

Podcast: The Good, the Bad and the Ugly of TikTok

Audio
Jul 16, 2019

eMarketer principal analyst Debra Aho Williamson weighs in on the benefits and drawbacks of the new video-sharing phenomenon TikTok. She also discusses Facebook’s recent $5 billion FTC fine and whether Google getting back into social networking is a good thing.

Podcast: Amazon Prime Day: Protests, Postponements and Prime Members

Podcast: Amazon Prime Day: Protests, Postponements and Prime Members

Audio
Jul 13, 2019

eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.

The Weekly Listen: Dr. Alexa, Instagram Bullies and Finding Something to Watch

The Weekly Listen: Dr. Alexa, Instagram Bullies and Finding Something to Watch

Audio
Jul 12, 2019

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.

Podcast: Why British Airways' Record-Setting GDPR Fine Matters

Podcast: Why British Airways' Record-Setting GDPR Fine Matters

Audio
Jul 09, 2019

eMarketer principal analyst Nicole Perrin walks us through the implications of the British Airways data breach. She also discusses 2019's podcast revenues and helps you decipher when you see a digital political ad.

Podcast: YouTube Asks, ‘What Would You Like to Watch Next?’

Podcast: YouTube Asks, ‘What Would You Like to Watch Next?’

Audio
Jul 04, 2019

eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”

Podcast: Americans' Media Habits Continue to Shift

Podcast: Americans' Media Habits Continue to Shift

Audio
Jul 03, 2019

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.

Podcast | The Collaboration Tools That Will Help with Digital Transformation

Podcast | The Collaboration Tools That Will Help with Digital Transformation

Audio
Apr 01, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Jillian Ryan talks about the collaboration tools companies are using to transform their business digitally and what to keep in mind when rolling them out.

Do You Have a Minute? | Jan. 21-25, 2019

Audio
Jan 27, 2019

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context—all in five minutes. Here are this week's episodes, packed together for easy listening.

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