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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

The Weekly Listen: Casper's IPO, the 92nd Oscars, Cashless Shops and Sprint Marries T-Mobile

The Weekly Listen: Casper's IPO, the 92nd Oscars, Cashless Shops and Sprint Marries T-Mobile

Audio
Feb 14, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.

Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues

Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues

Audio
Feb 13, 2020

Forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk takeaways about Alphabet's Q4 earnings, which revealed YouTube ad revenues and Cloud revenues as line items for the first time. They also discuss how the largest digital ad seller is facing an investigation into its dominant market position.

What Do People Make of Online Dating Services?

What Do People Make of Online Dating Services?

Audio
Feb 13, 2020

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.

Audio Streaming Pumps Up the Volume

Audio
Feb 11, 2020

eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

Twitter and Snapchat Add Users, but Problems Lie Ahead

Audio
Feb 10, 2020

eMarketer principal analyst Debra Aho Williamson discusses Twitter's and Snapchat's Q4 2019 performances. She then talks about how much money Instagram supposedly makes Facebook and the seriousness of the big tech antitrust investigations.

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

Audio
Feb 07, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.

Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points

Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points

Audio
Feb 06, 2020

eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

The Ad Platform: The Next Phase of Programmatic Maturity?

The Ad Platform: The Next Phase of Programmatic Maturity?

Audio
Feb 05, 2020

For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.

What to Make of Facebook's Earnings

What to Make of Facebook's Earnings

Audio
Feb 04, 2020

eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss what to make of Facebook's Q4 2019 earnings. They also talk about Twitter's new threaded replies, Byte offering to share all its revenues with creators and YouTube's adjusted stance on political misinformation.

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What this Year's Political Ad Spending Season Will Look Like

What this Year's Political Ad Spending Season Will Look Like

Audio
Feb 03, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about the US political ad spending landscape. How much money is being spent, where and why? They then discuss smartphone voting, consumer attitudes on privacy jargon and how Google can profit from government search warrants.

The Weekly Listen: A New Way to Avoid Ads, TV Companion Podcasts and Byte Replaces Vine

The Weekly Listen: A New Way to Avoid Ads, TV Companion Podcasts and Byte Replaces Vine

Audio
Jan 31, 2020

eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.

TikTok Could Hit Some Roadblocks this Year

TikTok Could Hit Some Roadblocks this Year

Audio
Jan 30, 2020

eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss how TikTok will handle the many hurdles it faces in 2020. They then talk about the "Off-Facebook Activity" tool, Facebook's first Super Bowl commercial and the plan for WhatsApp ads.

Netflix Strikes Back

Audio
Jan 29, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

Where Are We at with the Privacy Debate?

Where Are We at with the Privacy Debate?

Audio
Jan 28, 2020

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

Will Quibi Be the Next Big Video Platform?

Will Quibi Be the Next Big Video Platform?

Audio
Jan 28, 2020

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.

The Significance of Google's New Look

The Significance of Google's New Look

Audio
Jan 27, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport

The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport

Audio
Jan 24, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch analyze Netflix's Q4 performance and talk about why Section 230 might get revoked, new UK child privacy rules, the fate of IGTV, the coldest temperature ever recorded and more.

Is Disney+'s Initial Success Sustainable?

Is Disney+'s Initial Success Sustainable?

Audio
Jan 23, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

The Ad Platform: Why Advertisers Want More Connected TV

The Ad Platform: Why Advertisers Want More Connected TV

Audio
Jan 22, 2020

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

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