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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
The Weekly Listen: Creating Online Communities, Snapchat Q3 Earnings and Video Streaming Giant Tactics

The Weekly Listen: Creating Online Communities, Snapchat Q3 Earnings and Video Streaming Giant Tactics

Audio
Oct 25, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst Blake Droesch discuss how moderation plays into online communities, analyze Snapchat’s Q3 results and shed light on how streaming services are gearing up for the next front in the streaming wars.

For Young People, Being Online Constantly Has a Dark Side

For Young People, Being Online Constantly Has a Dark Side

Audio
Oct 24, 2019

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

Is the TikTok Craze Sustainable?

Is the TikTok Craze Sustainable?

Audio
Oct 23, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

Why Email Is (Unfortunately) Going Nowhere

Why Email Is (Unfortunately) Going Nowhere

Audio
Oct 20, 2019

eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.

The Weekly Listen: A Libra Exodus and AMC Theaters Joins Streaming Wars

The Weekly Listen: A Libra Exodus and AMC Theaters Joins Streaming Wars

Audio
Oct 18, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.

Does Renting Clothes Make Sense?

Does Renting Clothes Make Sense?

Audio
Oct 17, 2019

eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.

Where Are We At with Rewarded Video?

Where Are We At with Rewarded Video?

Audio
Oct 15, 2019

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

The Good, the Bad and the Ugly of Next-Day Delivery

The Good, the Bad and the Ugly of Next-Day Delivery

Audio
Oct 14, 2019

eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.

The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?

The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?

Audio
Oct 11, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.

What Smart Glasses Actually Look Like and How They Can Help

What Smart Glasses Actually Look Like and How They Can Help

Audio
Oct 10, 2019

eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

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Which of the New Wave of Streaming Services Will You Subscribe to?

Which of the New Wave of Streaming Services Will You Subscribe to?

Audio
Oct 09, 2019

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

Baby Boomers Are Aging in Place, at Home and Online

Baby Boomers Are Aging in Place, at Home and Online

Audio
Oct 08, 2019

eMarketer principal analyst Mark Dolliver discuss how baby boomers are aging in place in multiple aspects of their lives. He explains their digital adoption habits, their financial status and the new technologies they find important. He also talks about how young people are getting their news, how digital usage varies by age and what the new generational divide may look like.

What if Amazon Let You Buy from a TV Ad?

What if Amazon Let You Buy from a TV Ad?

Audio
Oct 07, 2019

eMarketer principal analyst Andrew Lipsman explains how Amazon can potentially upend the TV world and the company's latest plans, including opening a new grocery store chain and installing Amazon Go in airports and theaters.

The Weekly Listen: Is My TV Watching Me?; CCPA Update

The Weekly Listen: Is My TV Watching Me?; CCPA Update

Audio
Oct 04, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss the upcoming California Consumer Privacy Act, as well as how your TV might be watching you, this year’s Emmys, Google’s recent privacy changes and more.

What if Voice Assistants Were Everywhere?

What if Voice Assistants Were Everywhere?

Audio
Oct 03, 2019

eMarketer principal analyst Victoria Petrock explains what life will look like when voice assistants are everywhere: How will driving to work change? How will retailers and advertisers communicate with you? How would you like the voice of Samuel L. Jackson telling you what you have planned for the day?

Did Amazon Change Its Algorithm to Favor Profitable Products?

Did Amazon Change Its Algorithm to Favor Profitable Products?

Audio
Oct 02, 2019

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on meal kits and more.

The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending

The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending

Audio
Oct 02, 2019

eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

Facebook Hides Likes, Removes Apps and Adds Some Ads

Facebook Hides Likes, Removes Apps and Adds Some Ads

Audio
Oct 01, 2019

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

How Grocery Stores Will Become More Like Tech Companies

How Grocery Stores Will Become More Like Tech Companies

Audio
Sep 30, 2019

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

Audio
Sep 27, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

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