Behind the numbers Trends & Statistics

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The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

Audio
Nov 22, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

What the World Thinks of Google Stadia

What the World Thinks of Google Stadia

Audio
Nov 21, 2019

eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.

How Are Political Ads Defined, and Do They Even Work?

How Are Political Ads Defined, and Do They Even Work?

Audio
Nov 20, 2019

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.

TV Ad Spending Will Never Be the Same

TV Ad Spending Will Never Be the Same

Audio
Nov 19, 2019

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook's new peer-to-peer service Facebook Pay.

Do Companies Still Need a CMO?

Do Companies Still Need a CMO?

Audio
Nov 18, 2019

eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.

The Weekly Listen: Amazon's New Grocery Store, YouTube Shopping Ads, Instagram Takes on TikTok

The Weekly Listen: Amazon's New Grocery Store, YouTube Shopping Ads, Instagram Takes on TikTok

Audio
Nov 15, 2019

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.

Are Food Delivery Drivers Eating My Meal?

Are Food Delivery Drivers Eating My Meal?

Audio
Nov 14, 2019

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?

The Ad Platform: Who Is Driving Ad Dollars to Digital?

Audio
Nov 13, 2019

eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

Have We Changed Our Social Media Behavior?

Have We Changed Our Social Media Behavior?

Audio
Nov 12, 2019

eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature.

Amazon’s Approach to Advertising

Amazon’s Approach to Advertising

Audio
Nov 11, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

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The Weekly Listen: The Ad Industry’s Problem, Google Buys Fitbit, Video Streaming Marketing Strategies

The Weekly Listen: The Ad Industry’s Problem, Google Buys Fitbit, Video Streaming Marketing Strategies

Audio
Nov 08, 2019

eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.

Do People Really Rely on Social Media for News?

Do People Really Rely on Social Media for News?

Audio
Nov 07, 2019

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss a Pew Research Center survey about Americans’ opinions about social media and the news, and whether people really consider Facebook a go-to source of information about current events.

Podcast: How the World Uses Digital Media, Devices and Emerging Technologies

Audio
Nov 06, 2019

eMarketer principal analyst Karin von Abrams and GlobalWebIndex (GWI) chief research officer Jason Mander discuss eMarketer’s ninth annual Global Media Intelligence report, a comprehensive review of traditional and digital media usage in 41 countries, based on GWI data. Focus areas include the growth of digital video, the shifting device landscape and the latest on voice assistants and smart-home devices.

Podcast: How Marketing Stacks Up at Getty Images

Podcast: How Marketing Stacks Up at Getty Images

Audio
Nov 05, 2019

Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

Are Influencers Really Worth It?

Are Influencers Really Worth It?

Audio
Oct 29, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.

All Eyes on Biometric Marketing

All Eyes on Biometric Marketing

Audio
Oct 27, 2019

eMarketer principal analyst Victoria Petrock shares the latest on biometric marketing, including business applications of the latest physiological and behavioral identification techniques.

The Weekly Listen: Creating Online Communities, Snapchat Q3 Earnings and Video Streaming Giant Tactics

The Weekly Listen: Creating Online Communities, Snapchat Q3 Earnings and Video Streaming Giant Tactics

Audio
Oct 25, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst Blake Droesch discuss how moderation plays into online communities, analyze Snapchat’s Q3 results and shed light on how streaming services are gearing up for the next front in the streaming wars.

For Young People, Being Online Constantly Has a Dark Side

For Young People, Being Online Constantly Has a Dark Side

Audio
Oct 24, 2019

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

Is the TikTok Craze Sustainable?

Is the TikTok Craze Sustainable?

Audio
Oct 23, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

Why Email Is (Unfortunately) Going Nowhere

Why Email Is (Unfortunately) Going Nowhere

Audio
Oct 20, 2019

eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.

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