Behind the numbers Trends & Statistics

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The Weekly Listen: A Libra Exodus and AMC Theaters Joins Streaming Wars

The Weekly Listen: A Libra Exodus and AMC Theaters Joins Streaming Wars

Audio
Oct 18, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.

Does Renting Clothes Make Sense?

Does Renting Clothes Make Sense?

Audio
Oct 17, 2019

eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.

Where Are We At with Rewarded Video?

Where Are We At with Rewarded Video?

Audio
Oct 15, 2019

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

The Good, the Bad and the Ugly of Next-Day Delivery

The Good, the Bad and the Ugly of Next-Day Delivery

Audio
Oct 14, 2019

eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.

The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?

The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?

Audio
Oct 11, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.

What Smart Glasses Actually Look Like and How They Can Help

What Smart Glasses Actually Look Like and How They Can Help

Audio
Oct 10, 2019

eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

Which of the New Wave of Streaming Services Will You Subscribe to?

Which of the New Wave of Streaming Services Will You Subscribe to?

Audio
Oct 09, 2019

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

Baby Boomers Are Aging in Place, at Home and Online

Baby Boomers Are Aging in Place, at Home and Online

Audio
Oct 08, 2019

eMarketer principal analyst Mark Dolliver discuss how baby boomers are aging in place in multiple aspects of their lives. He explains their digital adoption habits, their financial status and the new technologies they find important. He also talks about how young people are getting their news, how digital usage varies by age and what the new generational divide may look like.

What if Amazon Let You Buy from a TV Ad?

What if Amazon Let You Buy from a TV Ad?

Audio
Oct 07, 2019

eMarketer principal analyst Andrew Lipsman explains how Amazon can potentially upend the TV world and the company's latest plans, including opening a new grocery store chain and installing Amazon Go in airports and theaters.

The Weekly Listen: Is My TV Watching Me?; CCPA Update

The Weekly Listen: Is My TV Watching Me?; CCPA Update

Audio
Oct 04, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss the upcoming California Consumer Privacy Act, as well as how your TV might be watching you, this year’s Emmys, Google’s recent privacy changes and more.

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What if Voice Assistants Were Everywhere?

What if Voice Assistants Were Everywhere?

Audio
Oct 03, 2019

eMarketer principal analyst Victoria Petrock explains what life will look like when voice assistants are everywhere: How will driving to work change? How will retailers and advertisers communicate with you? How would you like the voice of Samuel L. Jackson telling you what you have planned for the day?

Did Amazon Change Its Algorithm to Favor Profitable Products?

Did Amazon Change Its Algorithm to Favor Profitable Products?

Audio
Oct 02, 2019

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on meal kits and more.

The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending

The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending

Audio
Oct 02, 2019

eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

Facebook Hides Likes, Removes Apps and Adds Some Ads

Facebook Hides Likes, Removes Apps and Adds Some Ads

Audio
Oct 01, 2019

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

How Grocery Stores Will Become More Like Tech Companies

How Grocery Stores Will Become More Like Tech Companies

Audio
Sep 30, 2019

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

Audio
Sep 27, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

Google’s ‘Right to Be Forgotten’ Case in the EU

Google’s ‘Right to Be Forgotten’ Case in the EU

Audio
Sep 26, 2019

eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.

What Happens When YouTube Changes the Rules?

What Happens When YouTube Changes the Rules?

Audio
Sep 25, 2019

eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, Sling TV's and TiVo's commitment to placing pre-roll ads on DVR recordings and more.

Fantasy Football’s Midas Touch

Fantasy Football’s Midas Touch

Audio
Sep 24, 2019

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

The Weekly Listen: Facebook’s TV Portal and NBCUniversal’s Peacock

The Weekly Listen: Facebook’s TV Portal and NBCUniversal’s Peacock

Audio
Sep 20, 2019

eMarketer principal analysts Mark Dolliver and Yory Wurmser discuss the viability of Facebook’s new Portal TV device, NBCU’s new video-streaming service Peacock, how many people around the world don’t use the internet and more.

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