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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Teens' and Kids' Media Diets During the Coronavirus

Teens' and Kids' Media Diets During the Coronavirus

Audio
Apr 23, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

Live TV vs. Video Streaming During the Coronavirus Pandemic

Live TV vs. Video Streaming During the Coronavirus Pandemic

Audio
Apr 22, 2020

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what people in quarantine are watching. Will TV advertising dip? Which streaming services will gobble up new users? They then talk about Apple's new iPhone, how HBO Max plans to launch and empathy-led marketing.

The 'Podcast' Podcast: Listening Habits and Ad Spending

The 'Podcast' Podcast: Listening Habits and Ad Spending

Audio
Apr 21, 2020

eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

Audio
Apr 20, 2020

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

The Weekly Listen: Disney+ Hits 50 Million Subscribers, Emails that Arrive on Time and Airbnb Grapples with Coronavirus

The Weekly Listen: Disney+ Hits 50 Million Subscribers, Emails that Arrive on Time and Airbnb Grapples with Coronavirus

Audio
Apr 17, 2020

eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.

How Supercomputing, Telemedicine and Biometrics Are Helping to Fight the Coronavirus

How Supercomputing, Telemedicine and Biometrics Are Helping to Fight the Coronavirus

Audio
Apr 16, 2020

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

The Ad Platform: Advertising on Amazon During the Pandemic

The Ad Platform: Advertising on Amazon During the Pandemic

Audio
Apr 15, 2020

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

How Esports Is Changing During the Coronavirus Pandemic

How Esports Is Changing During the Coronavirus Pandemic

Audio
Apr 14, 2020

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

How Our US Ad Spending Numbers Are Changing

How Our US Ad Spending Numbers Are Changing

Audio
Apr 13, 2020

eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.

The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

Audio
Apr 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.

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Trust in the Media During the Pandemic

Trust in the Media During the Pandemic

Audio
Apr 09, 2020

eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

Lessons From How the Last Recession Hit Ad Spending

Lessons From How the Last Recession Hit Ad Spending

Audio
Apr 08, 2020

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.

What Consumers Expect From Brands During the Coronavirus

What Consumers Expect From Brands During the Coronavirus

Audio
Apr 07, 2020

eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.

How COVID-19 Is Affecting TV and Video Streaming

How COVID-19 Is Affecting TV and Video Streaming

Audio
Apr 06, 2020

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

Audio
Apr 03, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Audio
Apr 02, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19

The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19

Audio
Apr 01, 2020

The coronavirus pandemic and its effects on the economy have upended media plans. eMarketer forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

Audio
Mar 31, 2020

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet

The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet

Audio
Mar 27, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss if people are falling back in love with their TVs, if online video dating will work, why we can't (yet) trust the internet, brands building goodwill during the pandemic, the un-college movement, what the average person looks like and more.

Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope

Audio
Mar 26, 2020

eMarketer vice president of business development Marissa Coslov, principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss whether distance learning works, what the knock-on consequences are and how parents are using digital to cope, handle, distract and educate their kids. They then talk about the postponement of the 2020 Summer Olympics, free Amazon Prime Video kids content and the impact Americans think COVID-19 will have on their personal finances.

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