Behind the numbers Trends & Statistics

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The Ad Platform: The Trouble with Real-Time Bidding and Personal Data Protection

The Ad Platform: The Trouble with Real-Time Bidding and Personal Data Protection

Audio
Aug 19, 2020

When internet users open most websites or apps, a bid request broadcasts information about potential ad impressions far and wide. Johnny Ryan, senior fellow at both the Irish Council for Civil Liberties and the Open Markets Institute, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why real-time bidding as it's currently executed has personal data protection problems.

Out-of-Home Advertising Now that Everyone's Inside

Out-of-Home Advertising Now that Everyone's Inside

Audio
Aug 18, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Audio
Aug 17, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

Audio
Aug 14, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

Can Instagram's 'Reels' Steal Users from TikTok?

Can Instagram's 'Reels' Steal Users from TikTok?

Audio
Aug 13, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Instagram's "Reels" feature can steal users from TikTok. They then talk about whether Twitter might buy TikTok, the Federal Trade Commission's potential Twitter fine and a new study about how young consumers engage with premium video.

The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and Becoming an Author

The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and Becoming an Author

Audio
Aug 12, 2020

Author and advertising industry luminary Rishad Tobbacowala joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the factors that led him to author his well-received book "Restoring the Soul of Business: Staying Human in the Age of Data," and the ways in which the volume prefigured the marketing challenges wrought by the pandemic.

Amazon's 'Hold on to Your Seat' Q2

Amazon's 'Hold on to Your Seat' Q2

Audio
Aug 11, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.

Just How Attractive Is an NBCUniversal 'Peacock'?

Audio
Aug 04, 2020

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.

Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail

Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail

Audio
Aug 03, 2020

eMarketer junior analyst Nina Goetzen and forecasting analyst at Insider Intelligence Peter Vahle discuss changing Spotify listening behavior and the company's podcast investments, and they break down how it makes money. Then principal analyst Mark Dolliver joins the show to talk about what young people want from brands, what retailers need to know about shoppers ages 50 and older and the many ways the pandemic is harming children's health.

The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games

The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games

Audio
Jul 31, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

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The Executive Roundtable: Terry Kawaja, Luma Partners | Seismic Shifts in Ad Spending and Live Events and Marketers Taking a Stand on Social Issues

Audio
Jul 29, 2020

Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.

Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2

Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2

Audio
Jul 28, 2020

eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Jasmine Enberg discuss the implications of Twitter's and Snapchat's Q2 earnings. They then talk about what types of social media content are most influential, Instagram's new "Shop" page and what the return of video app Zynn means.

What the Coronavirus Has Done to Sports Streaming

What the Coronavirus Has Done to Sports Streaming

Audio
Jul 28, 2020

eMarketer analyst Ross Benes and senior analyst at Insider Intelligence Audrey Schomer discuss how the coronavirus has influenced sports' gradual move to digital. They then talk about starting meaningful conversations online, who still has pay TV and whether we will see the Upfronts and the NewFronts unite?

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Audio
Jul 27, 2020

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok

The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok

Audio
Jul 24, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the impact, concerns and potential outcomes of the Twitter hack, which social issues matter most to consumers, Instagram's TikTok competitor, defining hate speech, text message marketing, when someone snuck something into the baseball hall of fame and more.

Why Netflix's Second Act Will Be Its Most Important

Why Netflix's Second Act Will Be Its Most Important

Audio
Jul 23, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media

The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media

Audio
Jul 22, 2020

2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.

Coronavirus-Related Challenges for US Parents

Coronavirus-Related Challenges for US Parents

Audio
Jul 21, 2020

eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories

Potential Effects of a TikTok Ban, Twitter's New Subscription Service and Instagram Stories

Audio
Jul 20, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

The Weekly Listen: How to Get Someone to Reply to Your Email, Responding to BLM and YouTube Ads

The Weekly Listen: How to Get Someone to Reply to Your Email, Responding to BLM and YouTube Ads

Audio
Jul 17, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how to get someone to reply to your email, Quibi's free trial, Youtube's ad load, responding to BLM, why customers unfollow businesses, how Blockbuster Video is still alive and more.

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