Behind the numbers Trends & Statistics

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What Happens Now that Live Sports Are Coming Back?

What Happens Now that Live Sports Are Coming Back?

Audio
Jun 16, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst Audrey Schomer at Insider Intelligence discuss what the return of live sports will look like, what brands should think about and what the lack of fans could mean. They then talk about TV companies getting together to enhance targeted TV commercials, YouTube's new "Chapters" feature and the future of TV advertising.

How to Make People Feel Comfortable Returning to Stores

How to Make People Feel Comfortable Returning to Stores

Audio
Jun 15, 2020

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront.

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

Audio
Jun 12, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

The Streaming 'Infinity War'

The Streaming 'Infinity War'

Audio
Jun 11, 2020

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

Audio
Jun 10, 2020

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic. Ryan Fleisch, head of product marketing at Adobe Advertising Cloud, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss some of Adobe's recent research on consumer attitudes about brand messaging, how and where advertisers can reach them, and more.

TikTok Is (Apparently) the Future

TikTok Is (Apparently) the Future

Audio
Jun 09, 2020

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.

Shifting Consumer Behavior in the Era of 'It Depends!'

Shifting Consumer Behavior in the Era of 'It Depends!'

Audio
Jun 08, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

The Weekly Listen: Reopening Retail, Zynn Pays You to Watch Videos and Good Deeds During COVID-19

The Weekly Listen: Reopening Retail, Zynn Pays You to Watch Videos and Good Deeds During COVID-19

Audio
Jun 05, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.

Publishers vs. Platforms? Censorship and Liability in Social Media

Publishers vs. Platforms? Censorship and Liability in Social Media

Audio
Jun 04, 2020

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry

The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry

Audio
Jun 03, 2020

Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?

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HBO Max Is Here. Now What?

HBO Max Is Here. Now What?

Audio
Jun 02, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

Amazon Is About to Hit the Gas

Amazon Is About to Hit the Gas

Audio
Jun 01, 2020

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

Audio
May 29, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

Placing Ads Next to Coronavirus Coverage and  How Advertisers Feel About Advertising

Placing Ads Next to Coronavirus Coverage and How Advertisers Feel About Advertising

Audio
May 28, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin at Insider Intelligence discuss how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year. They then talk about theSkimm launching a digital membership model, The New York Times halting third-party ads data and why winning top of search might not matter.

The Ad Platform: What's Coming for US Digital Ad Spending in H2?

The Ad Platform: What's Coming for US Digital Ad Spending in H2?

Audio
May 27, 2020

eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.

Will Facebook Shops Be the New Digital Mall?

Will Facebook Shops Be the New Digital Mall?

Audio
May 26, 2020

Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.

The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up

The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up

Audio
May 22, 2020

Insider Intelligence principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss whether well-being will be the new luxury, what TikTok's new CEO needs to do, brands lightening up, the localism trend, France's latest big tech bill, the fastest creatures on Earth and more.

How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts

How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts

Audio
May 21, 2020

Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.

The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending

The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending

Audio
May 20, 2020

How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.

What the Coronavirus Has Done to the Influencer World

What the Coronavirus Has Done to the Influencer World

Audio
May 19, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.

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