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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
The Ad Platform: Taking the Pulse of B2B Digital Advertising

The Ad Platform: Taking the Pulse of B2B Digital Advertising

Audio
Sep 23, 2020

B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.

What Is Connected TV, and What Is Driving Its Growth?

What Is Connected TV, and What Is Driving Its Growth?

Audio
Sep 22, 2020

eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

The Future of the Movie Theater

The Future of the Movie Theater

Audio
Sep 21, 2020

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss the future of the movie theater. Will movies make a comeback and what will they look like? They then talk about HBO Max with ads, AT&T's possible wireless phone plans subsidized by ads, and Apple One subscription bundles.

The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+

The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+

Audio
Sep 18, 2020

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

The Biggest Challenges Marketers Face Today

The Biggest Challenges Marketers Face Today

Audio
Sep 17, 2020

eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic

The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic

Audio
Sep 16, 2020

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

Facebook and the US Election

Facebook and the US Election

Audio
Sep 15, 2020

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

Instacart and the Future of Grocery

Instacart and the Future of Grocery

Audio
Sep 14, 2020

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook

The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook

Audio
Sep 11, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

Can Netflix Fight Back Against the Horde of Rivals?

Can Netflix Fight Back Against the Horde of Rivals?

Audio
Sep 10, 2020

Business Insider Intelligence senior analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss the streaming wars. How long can Netflix maintain its lead? What does the future hold for premium video-on-demand? What's the ceiling for Disney+? And what do we think of the new Apple TV+ bundle strategy?

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The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video to Drive Inclusive Messaging

The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video to Drive Inclusive Messaging

Audio
Sep 09, 2020

Danielle DeLauro, executive vice president of Vab, an organization that provides video advertising insights to marketers and agencies, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the role of brands in addressing social issues and the importance of video to drive messaging about diversity and inclusion.

How a Confusing Back-to-School Shopping Season Will Influence Spending

How a Confusing Back-to-School Shopping Season Will Influence Spending

Audio
Sep 08, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.

The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads

The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads

Audio
Sep 04, 2020

eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

What's Going on with Facebook and Apple?

What's Going on with Facebook and Apple?

Audio
Sep 03, 2020

eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.

The Ad Platform: Advertising in the Personal, Permissioned Environment of Email

The Ad Platform: Advertising in the Personal, Permissioned Environment of Email

Audio
Sep 02, 2020

Publishers have renewed their focus on connecting directly with consumers via email after years of intermediation on social platforms. Kerel Cooper, senior vice president of global marketing at LiveIntent, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how consumers are engaging with those messages, and how publishers are monetizing them with ads.

How Every Retailer Not Called Amazon Is Doing

How Every Retailer Not Called Amazon Is Doing

Audio
Sep 01, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

The Sharing Economy, Now That No One Wants to Share

The Sharing Economy, Now That No One Wants to Share

Audio
Aug 31, 2020

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

The Weekly Listen: TikTok Sues the US, Simultaneous Media Usage and Cord-Cutting

Audio
Aug 28, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the implications of TikTok suing the US government, smartphone use while watching TV, a potential new tech agency, Instagram's new "Suggested Posts," the status of cord-cutting, how you can tell the temperature by counting cricket chirps and more.

Where Americans Stream Audio, TV's Optimistic H2 and What More Voice Assistants Means

Where Americans Stream Audio, TV's Optimistic H2 and What More Voice Assistants Means

Audio
Aug 27, 2020

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

Audio
Aug 26, 2020

Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.

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