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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Disney+ has become a household name after 1 year. Can it take on Netflix?

Disney+ has become a household name after 1 year. Can it take on Netflix?

Audio
Nov 19, 2020

Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?

The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption

The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption

Audio
Nov 18, 2020

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

Audio
Nov 17, 2020

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

Peloton, Etsy, and Wayfair in Q3, Amazon EU Antitrust Charges, and Verishop's Social Network

Peloton, Etsy, and Wayfair in Q3, Amazon EU Antitrust Charges, and Verishop's Social Network

Audio
Nov 16, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the overachieving retailers of Q3—Peloton, Etsy, and Wayfair. They then talk about the EU's antitrust charges filed against Amazon, VF Corp.'s acquisition of Supreme, and Verishop launching a social network within its app.

The Weekly Listen: Relocating to 'Free Speech' App Parler, Targeted Network TV Ads, and Linear Netflix

The Weekly Listen: Relocating to 'Free Speech' App Parler, Targeted Network TV Ads, and Linear Netflix

Audio
Nov 13, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin join junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna to discuss the "minimigration" from major social networks to self-proclaimed "free speech" app Parler, targeted ads on network TV, the popularity of Starbucks mobile ordering, Netflix linear TV offering, The New York Times' digital milestone, how to travel to work at the speed of sound, and more.

Advertising During the Election, Apple's Privacy 'Nutrition Labels,' and Virtual Reality Headset ID

Advertising During the Election, Apple's Privacy 'Nutrition Labels,' and Virtual Reality Headset ID

Audio
Nov 12, 2020

eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

The Ad Platform: How the MRC Is Creating Standards for Measuring Outcomes

The Ad Platform: How the MRC Is Creating Standards for Measuring Outcomes

Audio
Nov 11, 2020

In June, the Media Rating Council (MRC) announced it would be shifting its focus from ad delivery to outcomes in its standards development work. MRC senior vice president of digital research and standards Ron Pinelli joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about what the MRC has learned so far about current measurement and attribution practices, why it's important to have a shared set of standards for measuring outcomes, and whether advertisers are ready for a shift away from user-level attribution.

Amazon Tripled Its Revenue Growth, Pinterest Q3 Results, and Walmart's Ecommerce Labs

Amazon Tripled Its Revenue Growth, Pinterest Q3 Results, and Walmart's Ecommerce Labs

Audio
Nov 10, 2020

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

Audio
Nov 09, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides

The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides

Audio
Nov 06, 2020

eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.

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Facebook's Surprising (and Unsurprising) Earnings, Its Oversight Board, and the Threat From Gaming

Facebook's Surprising (and Unsurprising) Earnings, Its Oversight Board, and the Threat From Gaming

Audio
Nov 05, 2020

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the surprising and unsurprising elements of Facebook's Q3 earnings. They then talk about Facebook's new "Neighborhoods" feature, the Facebook "Oversight Board" going live, and the threat to social networks that gaming poses.

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

Audio
Nov 04, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

Don't Forget About Snapchat

Don't Forget About Snapchat

Audio
Nov 03, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Audio
Nov 02, 2020

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

The Weekly Listen: Quibi's Funeral, Ads Near Political Content, and Facebook Post-Election

The Weekly Listen: Quibi's Funeral, Ads Near Political Content, and Facebook Post-Election

Audio
Oct 30, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

What Might Come Out of Google's Antitrust Suit?

What Might Come Out of Google's Antitrust Suit?

Audio
Oct 29, 2020

eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin, and research analyst at Insider Intelligence Mariel Soto Reyes discuss the possible outcomes of the US Department of Justice's antitrust lawsuit against Google.

The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener

The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener

Audio
Oct 28, 2020

Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.

Is Google a Monopoly, Has It Been Anticompetitive, and Is It Harming Consumers?

Is Google a Monopoly, Has It Been Anticompetitive, and Is It Harming Consumers?

Audio
Oct 27, 2020

eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?

A Deep Dive into the Digital Lives of Internet Users Worldwide

A Deep Dive into the Digital Lives of Internet Users Worldwide

Audio
Oct 26, 2020

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends

The Weekly Listen: Foldable Phones 2.0, SVOD Free Trials, and Lasting Shopping Trends

Audio
Oct 23, 2020

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

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