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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads

Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads

Audio
Jan 21, 2021

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

The Ad Platform: Differential privacy and post-cookie ad measurement proposals

The Ad Platform: Differential privacy and post-cookie ad measurement proposals

Audio
Jan 20, 2021

Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.

Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA

Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA

Audio
Jan 19, 2021

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.

The Weekly Listen: Short-form video's future, streamlining streaming, and using computers

The Weekly Listen: Short-form video's future, streamlining streaming, and using computers

Audio
Jan 15, 2021

eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.

Accessible marketing, CES highlights, and making consumers comfortable with facial recognition

Accessible marketing, CES highlights, and making consumers comfortable with facial recognition

Audio
Jan 14, 2021

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to make marketing more accessible. She then talks about the most interesting takeaways from this year's Consumer Electronics Show (CES), how to make people feel more comfortable with facial recognition technology, and the significance of two driverless car developments.

The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video

The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video

Audio
Jan 13, 2021

Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.

Inclusive marketing, AR try-on, and what VR will be used for

Inclusive marketing, AR try-on, and what VR will be used for

Audio
Jan 12, 2021

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.

Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand

Audio
Jan 11, 2021

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming

The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming

Audio
Jan 08, 2021

eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.

What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules

What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules

Audio
Jan 07, 2021

eMarketer senior analyst at Insider Intelligence Sara M. Watson discusses what she's paying attention to in 2021 and why: a new federal privacy law and reimagining antitrust rules.

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What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile

What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile

Audio
Jan 06, 2021

eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.

What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems

What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems

Audio
Jan 05, 2021

eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.

What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce

What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce

Audio
Jan 04, 2021

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce.

What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada

What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada

Audio
Dec 31, 2020

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences

What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences

Audio
Dec 30, 2020

eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.

What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives

What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives

Audio
Dec 29, 2020

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.

What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals

What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals

Audio
Dec 28, 2020

eMarketer senior analyst Bill Fisher and principal analyst at Insider Intelligence Karin von Abrams discuss what they're paying attention to in 2021 and why: How Brexit will impact online shopping, Amazon's European rivals, and new EU tech regulations.

The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads

The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads

Audio
Dec 24, 2020

eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.

What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents, and customer experience ROI

What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents, and customer experience ROI

Audio
Dec 23, 2020

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital

What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital

Audio
Dec 22, 2020

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

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