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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
The Weekly Listen: Virtual and augmented reality's next act, Netflix passwords, and whether Big Tech killed free

The Weekly Listen: Virtual and augmented reality's next act, Netflix passwords, and whether Big Tech killed free

Audio
Mar 19, 2021

On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

What we expect events in 2021 to look like, brand safety scores, and post-pandemic ads

What we expect events in 2021 to look like, brand safety scores, and post-pandemic ads

Audio
Mar 18, 2021

On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising

The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising

Audio
Mar 17, 2021

The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.

Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns

Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns

Audio
Mar 16, 2021

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

Sports could be the key to streaming, HBO Max so far, and a second virtual upfronts

Sports could be the key to streaming, HBO Max so far, and a second virtual upfronts

Audio
Mar 15, 2021

On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

The Weekly Listen: Generational change, shopping on Twitter, and consumers' brand expectations

The Weekly Listen: Generational change, shopping on Twitter, and consumers' brand expectations

Audio
Mar 12, 2021

On today's episode, we discuss how the coronavirus changed each generation, Twitter's ecommerce ambitions, what consumers want from brands one year into the pandemic, Virginia becoming the second state to enact a consumer privacy law, TikTok competitors from YouTube and Netflix, how to improve your art viewing experience, and more. Tune in to listen to the discussion with eMarketer principal analyst Jeremy Goldman, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

Google and user-level tracking, The Trade Desk's investments, and The Walt Disney Co.'s ad exchange

Google and user-level tracking, The Trade Desk's investments, and The Walt Disney Co.'s ad exchange

Audio
Mar 11, 2021

On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.

The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media

The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media

Audio
Mar 10, 2021

The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

The wonderful world of free ad-supported video

The wonderful world of free ad-supported video

Audio
Mar 09, 2021

On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Audio
Mar 08, 2021

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

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The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch

The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch

Audio
Mar 05, 2021

On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.

The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession

The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession

Audio
Mar 04, 2021

On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans

Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans

Audio
Mar 03, 2021

On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Clubhouse and the Social Audio Movement: The good, the bad, and the others

Clubhouse and the Social Audio Movement: The good, the bad, and the others

Audio
Mar 02, 2021

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales

Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales

Audio
Mar 01, 2021

On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels

The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels

Audio
Feb 26, 2021

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Brand Mentality™ and the future-forward marketing revolution

Brand Mentality™ and the future-forward marketing revolution

Audio
Feb 25, 2021

Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid opinion shifts during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.

The Ad Platform: Why interoperability is the future of identity

The Ad Platform: Why interoperability is the future of identity

Audio
Feb 24, 2021

Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.

Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance

Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance

Audio
Feb 23, 2021

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.

Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces

Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces

Audio
Feb 22, 2021

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior forecasting analyst Cindy Liu, and research analyst at Insider Intelligence Man-Chung Cheung to discuss cross-border ecommerce: What are the largest and fastest growing cross-border markets, which marketplaces are people buying from, and what are the main barriers to overcome when buying products from different countries?

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