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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Audio
Jun 15, 2021

On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Audio
Jun 14, 2021

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

Audio
Jun 11, 2021

On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

Audio
Jun 10, 2021

On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

Audio
Jun 09, 2021

The hype around ad blocking may have died down, but plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad blocking users has changed over the years.

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

Audio
Jun 08, 2021

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

Audio
Jun 07, 2021

On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Audio
Jun 04, 2021

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Audio
Jun 03, 2021

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

The creator economy, Pinterest livestreaming, and using influencers on TikTok

The creator economy, Pinterest livestreaming, and using influencers on TikTok

Audio
Jun 02, 2021

On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

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What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

Audio
Jun 01, 2021

On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

Audio
May 28, 2021

On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

Audio
May 27, 2021

On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.

The Ad Platform: Taking another look at household-based ad targeting

The Ad Platform: Taking another look at household-based ad targeting

Audio
May 26, 2021

For decades, traditional TV advertisers have targeted ad messages at households. Jon Schulz, CMO at programmatic ad firm Viant Technology, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

Uber wants to deliver everything, NBCUniversal's regional sports dilemma, and NewFronts highlights

Uber wants to deliver everything, NBCUniversal's regional sports dilemma, and NewFronts highlights

Audio
May 25, 2021

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Around the World with ... Sustainable Shopping: Recommerce and local buying trends

Around the World with ... Sustainable Shopping: Recommerce and local buying trends

Audio
May 24, 2021

On today's episode, we discuss sustainable shopping: the "circular economy" leading to the popularity of recommerce, social media playing a role in secondhand selling, and how smaller retailers can benefit from the pandemic-fueled local shopping trend. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Karin von Abrams and research director at Insider Intelligence Matteo Ceurvels.

The Weekly Listen: Facebook and iOS 14.5's impact, 'Neighborhoods,' and organic marketing

The Weekly Listen: Facebook and iOS 14.5's impact, 'Neighborhoods,' and organic marketing

Audio
May 21, 2021

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

Video streaming earnings, a WarnerMedia-Discovery merger, and new NBCUniversal ad formats

Video streaming earnings, a WarnerMedia-Discovery merger, and new NBCUniversal ad formats

Audio
May 20, 2021

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

The Ad Platform: What advertisers can learn from scenario planning

The Ad Platform: What advertisers can learn from scenario planning

Audio
May 19, 2021

Advertisers have a lot of information to bring together to understand how to gain more market share for their business. Mike Menkes, senior vice president at measurement firm Analytic Partners, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what might happen if competitors increase spending while you hold your budget steady, how creative can boost video ad effectiveness, and how ads for one product often have a "halo" that extends to other products, as well.

Social media use in 2021, an NFL-iHeartMedia podcast deal, and nostalgia marketing

Social media use in 2021, an NFL-iHeartMedia podcast deal, and nostalgia marketing

Audio
May 18, 2021

On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

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