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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses

The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses

Audio
Oct 08, 2021

On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.

AVOD's rapid emergence, reducing churn, and Disney+ with ads?

AVOD's rapid emergence, reducing churn, and Disney+ with ads?

Audio
Oct 07, 2021

On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news

How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news

Audio
Oct 06, 2021

On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise

A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise

Audio
Oct 05, 2021

On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds

Audio
Oct 04, 2021

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

The Weekly Listen: The next big TV event, TikTok hits 1 billion users, and ads in 3D

The Weekly Listen: The next big TV event, TikTok hits 1 billion users, and ads in 3D

Audio
Oct 01, 2021

On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.

How much are we shopping on our smartphones, solving for identity, and where is 5G?

How much are we shopping on our smartphones, solving for identity, and where is 5G?

Audio
Sep 30, 2021

On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Brand Anatomy: How JibJab listened to customers and reinvigorated its brand

Brand Anatomy: How JibJab listened to customers and reinvigorated its brand

Audio
Sep 29, 2021

Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.

Around the World with ... Retailers gearing up for the golden quarter

Around the World with ... Retailers gearing up for the golden quarter

Audio
Sep 28, 2021

On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.

Our relationship with cable, counting co-viewing, and a new Paramount+/Showtime bundle

Our relationship with cable, counting co-viewing, and a new Paramount+/Showtime bundle

Audio
Sep 27, 2021

On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

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The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings

Audio
Sep 24, 2021

On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.

Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce

Audio
Sep 23, 2021

On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How the delta variant is changing behavior, ads during tragedy, and events in limbo

How the delta variant is changing behavior, ads during tragedy, and events in limbo

Audio
Sep 22, 2021

On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks

How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks

Audio
Sep 21, 2021

On today's episode, we discuss how digital-only neobanks are reshaping consumer banking, what makes them an attractive alternative to legacy banks, and how they are incorporating subscriptions into their business model. Tune in to the discussion with eMarketer vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.

What makes a good retail website/app, palm-scanning technology, and 30-minute delivery

What makes a good retail website/app, palm-scanning technology, and 30-minute delivery

Audio
Sep 20, 2021

On today's episode, we discuss some of the best-in-class features of a retail site, what to avoid, and how to get your retail app onto customers' phones. We then talk about whether 30-minute delivery can move the needle, what the first iteration of robot delivery might look like, and if palm-scanning technology will catch on. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed

The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed

Audio
Sep 17, 2021

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well

Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well

Audio
Sep 16, 2021

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

D2C brands' next playbook, loyalty program expectations, and the significance of context

D2C brands' next playbook, loyalty program expectations, and the significance of context

Audio
Sep 15, 2021

On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Audio
Sep 14, 2021

On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

Buying groceries online, secondhand marketplace apps, and virtual try-on technology

Buying groceries online, secondhand marketplace apps, and virtual try-on technology

Audio
Sep 13, 2021

On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

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