It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.
Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!