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How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions

Audio by Rachel Hasson, Peter Vahle  |  Nov 1, 2021
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How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions
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eMarketer Podcast
United States

On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

How Has the US Digital Ad Spending Forecast Changed? (billions, 2019-2025)
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