ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 11, 2025

Older adults outpace younger generations on TikTok

Article |
 Sep 11, 2025

Bluemercury is bridging digital, physical retail through exclusive experiences

Article |
 Sep 11, 2025

Advertisers see new opportunities in a fragmented streaming content landscape

Article |
 Sep 11, 2025

Rising inflation and a potential rate cut ahead will prompt strategy shifts for banks

Article |
 Sep 11, 2025

Amazon explores AR glasses to expand services beyond the home

Article |
 Sep 11, 2025

Brands that skip translation risk losing global audiences

Article |
 Sep 11, 2025

An FI’s back-office culture can make or break customer relationships

Article |
 Sep 11, 2025

Hims enters testosterone market, expanding its D2C health footprint

Article |
 Sep 11, 2025

Spotify’s too-late lossless audio won’t move the needle

Article |
 Sep 11, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise

Audio by James Wohr  |  Oct 5, 2021
Download
A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise
Share
Topics
eMarketer Podcast
United States

On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

Methods US Adults Plan to Use for Summer Travel, May 2021 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Neustar

Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now! 

Create an account for uninterrupted access to select audios.
Create a Free Account