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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Audio
Dec 08, 2021

On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.

The ad industry adapts to automation, hearing from brands, and price vs. convenience

The ad industry adapts to automation, hearing from brands, and price vs. convenience

Audio
Dec 07, 2021

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

Audio
Dec 06, 2021

On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

Audio
Dec 02, 2021

On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Brand Anatomy: How Reddit is growing its brand through international expansion

Brand Anatomy: How Reddit is growing its brand through international expansion

Audio
Dec 01, 2021

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.

Around the World with … Holiday shopping in 2021

Around the World with … Holiday shopping in 2021

Audio
Nov 30, 2021

On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

How insurance is changing, paying when you drive, and insurance as you buy

How insurance is changing, paying when you drive, and insurance as you buy

Audio
Nov 29, 2021

On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Eleni Digalaki.

Brand Anatomy: How Mack Weldon went from D2C to omnichannel

Brand Anatomy: How Mack Weldon went from D2C to omnichannel

Audio
Nov 24, 2021

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

Audio
Nov 23, 2021

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

Audio
Nov 22, 2021

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

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The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens

The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens

Audio
Nov 19, 2021

On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

The 'always-with-you' doctor, health tracking devices, and the 'quantified self'

The 'always-with-you' doctor, health tracking devices, and the 'quantified self'

Audio
Nov 18, 2021

On today's episode, we discuss what it would be like to have a doctor checking on you all the time, what devices are most likely to be used for remote patient monitoring, and the "quantified self" movement. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?

Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?

Audio
Nov 17, 2021

On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches

Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches

Audio
Nov 16, 2021

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Audio
Nov 15, 2021

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games

The Weekly Listen: How to 'fix' Facebook, TikTok on TV, and Netflix Games

Audio
Nov 12, 2021

On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms

Spotify's ad business emerges, Amazon drops the 'Project Mic,' and gaming platforms

Audio
Nov 11, 2021

On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability

Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability

Audio
Nov 10, 2021

On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conference, Jeremy speaks with chief information officer at Siemens Hanna Hennig, chief AI and strategy officer at Levi's Katia Walsh, and president of thredUP Anthony Marino about how their brands are approaching digital transformation and sustainability.

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Google's (and YouTube's) soaring growth, Nielsen's rebrand, and the average Netflix user

Audio
Nov 09, 2021

On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Audio
Nov 08, 2021

On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

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