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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

Audio
Mar 08, 2022

On today's episode, we discuss what healthcare will look like in the metaverse. For "In Other News," we talk about speaking to your doctor via an Amazon Echo device and the telehealth trends to watch for in 2022. Tune in to the discussion with our analyst Lisa Phillips.

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Audio
Mar 07, 2022

On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.

The Weekly Listen: 2022 Winter Olympics takeaways, delivery culture, and does video length matter?

The Weekly Listen: 2022 Winter Olympics takeaways, delivery culture, and does video length matter?

Audio
Mar 04, 2022

On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Audio
Mar 03, 2022

On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Audio
Mar 02, 2022

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

How Spotify is evolving, the real threat to its podcast lead, and SXM Media's new AudioID

How Spotify is evolving, the real threat to its podcast lead, and SXM Media's new AudioID

Audio
Mar 01, 2022

On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Audio
Feb 28, 2022

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

Audio
Feb 25, 2022

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories

Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories

Audio
Feb 24, 2022

On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

Brand Anatomy: How Shutterfly leans into marketing channels that go beyond personalization

Brand Anatomy: How Shutterfly leans into marketing channels that go beyond personalization

Audio
Feb 23, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

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Around the World with … Marketing’s continued struggle with data privacy

Around the World with … Marketing’s continued struggle with data privacy

Audio
Feb 22, 2022

On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.

The Weekly Listen: Super Bowl takeaways, repeating ads, and paying for news

The Weekly Listen: Super Bowl takeaways, repeating ads, and paying for news

Audio
Feb 18, 2022

On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Audio
Feb 17, 2022

On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Audio
Feb 16, 2022

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

Audio
Feb 15, 2022

On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio
Feb 14, 2022

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

The Weekly Listen: What to expect from Super Bowl LVI, the price of Prime, and revisiting the mall experience

Audio
Feb 11, 2022

On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.

How concerned should everyone be about Facebook, social commerce, and social media subscriptions

How concerned should everyone be about Facebook, social commerce, and social media subscriptions

Audio
Feb 10, 2022

On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.

Brand Anatomy: How Neighborhood Goods is reinventing brick-and-mortar through sampling and discovery

Brand Anatomy: How Neighborhood Goods is reinventing brick-and-mortar through sampling and discovery

Audio
Feb 09, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Matt Alexander, co-founder and CEO of Neighborhood Goods, to discuss 2021 growth metrics, how sampling and discovery come to life in a retail environment, and Neighborhood Goods' expansion plans for 2022.

What healthcare consumers in 2022 care about most, digital health funding, and home healthcare

What healthcare consumers in 2022 care about most, digital health funding, and home healthcare

Audio
Feb 08, 2022

On today's episode, we discuss what healthcare consumers in 2022 care about most and how companies are responding to those new needs. Then for "In Other News," we talk about why digital health funding has spiked and some developments in home healthcare. Tune in to the discussion with our analyst Rajiv Leventhal.

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