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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Audio
Apr 05, 2022

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Audio
Apr 04, 2022

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

Audio
Apr 01, 2022

Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.

Are marketers up to date with CTV ad measurement, US programmatic video, and movie theater ad buys

Are marketers up to date with CTV ad measurement, US programmatic video, and movie theater ad buys

Audio
Mar 31, 2022

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

Reimagining Retail: Using data to make better decisions and a deep dive into Indochino's showroom

Reimagining Retail: Using data to make better decisions and a deep dive into Indochino's showroom

Audio
Mar 30, 2022

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.

Around the World with … Retail media networks

Around the World with … Retail media networks

Audio
Mar 29, 2022

How are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.

Is travel close to being back, inflationary price sensitivity, and streaming value propositions

Is travel close to being back, inflationary price sensitivity, and streaming value propositions

Audio
Mar 28, 2022

Learn about the current recovery of the travel space. "In Other News," we discuss shoppers' inflationary price sensitivity and the unique value propositions of video streaming services. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.

The Weekly Listen: Remote-controlled stores, retail membership programs, and rethinking AR

The Weekly Listen: Remote-controlled stores, retail membership programs, and rethinking AR

Audio
Mar 25, 2022

Learn about remote-controlled stores, the most popular retail membership programs, the right way to rethink your augmented reality (AR) strategies, whether home returns are the future, how many Americans make lots of money, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

Catching up on tech regulation, how consumers view email marketing, and social impact programs

Catching up on tech regulation, how consumers view email marketing, and social impact programs

Audio
Mar 24, 2022

Learn about some of the most important updates in Big Tech regulation. "In Other News," we discuss how consumers feel about email marketing and some of the leading social impact programs. Tune in to the discussion with our analyst Daniel Konstantinovic and Briefing director Jeremy Goldman.

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Audio
Mar 23, 2022

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

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Using location data effectively, what's next for mobile experiences, and Apple impresses again

Using location data effectively, what's next for mobile experiences, and Apple impresses again

Audio
Mar 22, 2022

Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.

The holy grail of CTV, Nielsen ratings alternatives, and MLB viewership challenges

The holy grail of CTV, Nielsen ratings alternatives, and MLB viewership challenges

Audio
Mar 21, 2022

Learn what the holy grail of connected TV (CTV) might be. "In Other News," we discuss which Nielsen ratings alternatives are leading the pack and what the biggest viewership challenge for baseball is. Tune in to the discussion with our analyst Paul Verna.

The Weekly Listen: What we watch on TV, leasing a Peloton, and rethinking gig work

Audio
Mar 18, 2022

Learn about out-of-home advertising's recovery, what people watch on TV, Peloton's new leasing program, rethinking the gig work model, a surprising turn of events for physical music, and more. Tune in to the discussion with our analysts Dave Frankland and Blake Droesch and director of reports editing Rahul Chadha.

Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Audio
Mar 17, 2022

Learn how video streaming is evolving. For "In Other News," we discuss what to make of the collective viewership of all major TV events and a surprising stat about Gen Z's relationship with TV. Tune in to the discussion with our analyst Ross Benes.

Reimagining Retail: Amazon Fresh's disruption of grocery and its ambitions in retail media

Reimagining Retail: Amazon Fresh's disruption of grocery and its ambitions in retail media

Audio
Mar 16, 2022

Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Audio
Mar 15, 2022

Hear how Amazon is changing how we think about payments. For "In Other News," we discuss Visa and Mastercard suspending their services in Russia and what Klarna's losses mean for the company. Tune in to the discussion with our analyst David Morris.

Will Pinterest TV change the game, a surprising stat about Target, and Amazon lets you DJ

Will Pinterest TV change the game, a surprising stat about Target, and Amazon lets you DJ

Audio
Mar 14, 2022

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.

The Weekly Listen: Amazon Style, podcasts on LinkedIn and Twitter, and Batman at the box office

The Weekly Listen: Amazon Style, podcasts on LinkedIn and Twitter, and Batman at the box office

Audio
Mar 11, 2022

Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.

How marketers are dealing with the Russia-Ukraine conflict

How marketers are dealing with the Russia-Ukraine conflict

Audio
Mar 10, 2022

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

Brand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologies

Brand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologies

Audio
Mar 09, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

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