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EMARKETER

The ad industry adapts to automation, hearing from brands, and price vs. convenience

Audio by Rachel Hasson, Jeremy Goldman  |  Dec 7, 2021
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The ad industry adapts to automation, hearing from brands, and price vs. convenience
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eMarketer Podcast
United States

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Attitudes Toward AI & Automation Among Adults Worldwide, Aug 2021 (% of respondents)
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