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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers
The Weekly Listen: Facebook becomes Meta, Instagram's affiliate shops, and out-of-stock messages in advertising

The Weekly Listen: Facebook becomes Meta, Instagram's affiliate shops, and out-of-stock messages in advertising

Audio
Nov 05, 2021

On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

A Lot Going on with Facebook: Q3 earnings, Apple's effect, and the Facebook Papers

A Lot Going on with Facebook: Q3 earnings, Apple's effect, and the Facebook Papers

Audio
Nov 04, 2021

On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

Audio
Nov 03, 2021

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency

How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency

Audio
Nov 02, 2021

On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions

How ad spending in the US is changing, Gen Z's ad tastes, and Apple Podcasts' subscriptions

Audio
Nov 01, 2021

On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

The Weekly Listen: Amazon's 'fourth screen' robot, the creator economy, and noticing ads

The Weekly Listen: Amazon's 'fourth screen' robot, the creator economy, and noticing ads

Audio
Oct 29, 2021

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

A privacy-centric future, retaining CTV users, and YouTube's interactive video ads

A privacy-centric future, retaining CTV users, and YouTube's interactive video ads

Audio
Oct 28, 2021

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company

Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company

Audio
Oct 27, 2021

It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

Around the World with ... The impact of Facebook’s outages

Around the World with ... The impact of Facebook’s outages

Audio
Oct 26, 2021

On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

The Most Important Trends in Media: Smart products, multinetworking, and voice search

Audio
Oct 25, 2021

On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.

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The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms

The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms

Audio
Oct 22, 2021

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

How travel companies (and ads) are changing, virtual living rooms, and streaming ads

How travel companies (and ads) are changing, virtual living rooms, and streaming ads

Audio
Oct 21, 2021

On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.

How holiday shopping is shaping up, supply chain havoc, and retail media in 2022

How holiday shopping is shaping up, supply chain havoc, and retail media in 2022

Audio
Oct 20, 2021

On today's episode, we discuss our holiday shopping expectations, the differences between this year and last, and where people are shopping. We then talk about how shipping delays will change holiday shopping this year and what the major theme of retail media will be in 2022. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Welcome to the metaverse, did James Bond save movie theaters, and alternative content

Welcome to the metaverse, did James Bond save movie theaters, and alternative content

Audio
Oct 19, 2021

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer

Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer

Audio
Oct 18, 2021

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.

The Weekly Listen: Curbing Facebook, social media models, and good thought leadership

The Weekly Listen: Curbing Facebook, social media models, and good thought leadership

Audio
Oct 15, 2021

On today's episode, we discuss some suggested ways to rein Facebook in, a newly proposed social media model, the significance of the customer experience gap, what to expect from the new Instagram TV, how to create good thought leadership, when the best days to go into the office are, the scientific reason dogs are the best, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

The Facebook Files: Why this is a big deal, why it isn't, and what's next

The Facebook Files: Why this is a big deal, why it isn't, and what's next

Audio
Oct 14, 2021

On today's episode, we discuss all of the latest Facebook revelations that have come from former employee turned whistleblower Frances Haugen: Is Facebook really having its "Big Tobacco" moment, why it's unlikely we will be talking about this in a month, and how might Facebook be forced to change how it does business. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand

Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand

Audio
Oct 13, 2021

It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.

Disrupting primary care, why value-based care is emerging, and your biometric baseline

Disrupting primary care, why value-based care is emerging, and your biometric baseline

Audio
Oct 12, 2021

On today's episode, we discuss who is shaking up primary care, how it is being disrupted, why now, and how technology is playing a heightened role in how primary care is delivered. Tune in to the discussion with eMarketer digital health analyst at Insider Intelligence Rajiv Leventhal.

The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising

The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising

Audio
Oct 11, 2021

On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.

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