Consumers spend most of their daily digital time with mobile devices—and ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.

Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.​

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Department store websites and apps lead. Respondents to our survey were more likely to have made an online purchase than an offline one at department stores, off-price retailers, and brand-owned stores—the top three types of retailers for personal luxury goods

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.

We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.

Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.

This sixth annual study ranks mobile app capabilities across 20 US financial institutions on 42 emerging features, weighted by consumer demand.

This third annual study ranks the four largest UK neobanks by customers based on their support of 49 emerging mobile banking features, weighted by consumer demand for each feature.

Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.

This fourth annual study ranks 10 UK banks and building societies based on their support of 42 emerging mobile banking features, weighted by consumer demand.

Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.

Mcommerce sales will continue to rise, growing to over 40% of total ecommerce sales. But the market is slowing down overall, and the days of high double-digit growth are coming to an end.