Executive Summary

As mobile banking’s dominance rises and economic uncertainty looms, UK banks need attractive mobile features to win and hold onto customers. This fourth annual study analyzes 42 emerging features across the top 10 UK banks’ mobile apps to reveal which incumbents are most closely aligned with consumer demands.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the most important emerging mobile banking features that UK financial institutions (FIs) can offer?
2. Which features do UK bank customers value most?
3. How do the top 10 banks in the UK compare in their support for features that mobile banking users value most?

WHAT’S IN THIS REPORT? An analysis of the most in-demand emerging mobile banking features an incumbent can offer to attract and engage customers, based on exclusive survey data. We rank the 10 largest UK FIs according to their support of 42 features across six categories. High-street banks can use the findings to guide product roadmap decisions.

KEY STAT: Consumers want better transaction oversight. Setting an alert for unusual account activity was the study’s most in-demand feature by a landslide, with more than half of respondents calling it “extremely valuable.”