ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 12, 2025

Privacy concerns cloud AI enthusiasm among C-suite executives

Article |
 Aug 12, 2025

Marketers tune into podcasts amid a noisy ad landscape

Article |
 Aug 12, 2025

Google’s personalized news feed update could sideline SEO strategies, create echo chambers

Article |
 Aug 12, 2025

How will changes to 401(k)s affect bank customers and their trust in banks?

Article |
 Aug 12, 2025

Digital health company offers quick launch D2C Rx platform

Article |
 Aug 12, 2025

Private labels go mainstream in everyday essentials

Article |
 Aug 11, 2025

Retailers must prioritize digital to capture August’s back-to-school shoppers

Article |
 Aug 11, 2025

Retail media’s search dominance is growing—but AI may rewrite the rules

Article |
 Aug 11, 2025

OpenAI’s GPT-5 rollout proves product marketing still matters

Article |
 Aug 11, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Mcommerce Forecast 2022

Growth Slows After Pandemic Boost, but Sales Remain Robust

Report by Yoram Wurmser  |  Aug 9, 2022
Download
Report
Deck
The One-Pager
Share
Table of Contents
Executive Summary
Key Points
How Big Is Retail Mcommerce in the US?
What’s Driving Growth in Mcommerce?
What Does This Mean for Retailers and Advertisers?
Read Next
Sources
Media Gallery
About This Report
Mcommerce sales will continue to rise, growing to over 40% of total ecommerce sales. But the market is slowing down overall, and the days of high double-digit growth are coming to an end.
Topics
Mcommerce
Retail Mcommerce Sales
US
Table of Contents
Executive Summary
Key Points
How Big Is Retail Mcommerce in the US?
What’s Driving Growth in Mcommerce?
What Does This Mean for Retailers and Advertisers?
Read Next
Sources
Media Gallery

Executive Summary

Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years. Growth will speed up again in 2023 and stay level above 13% through 2026, when US retail mcommerce sales will approach $700 billion, more than 41% of total retail ecommerce.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How big is mcommerce in the US?
  2. What’s driving the growth in mcommerce sales?
  3. What does it mean for retailers and brands?

WHAT’S IN THIS REPORT? Our forecast for US retail mcommerce sales and trends from 2020 to 2026.

Retail Mcommerce Sales Share in the US, 2019-2026 (% of total retail sales)
E-Mail ChartDownload

KEY STAT: After leveling off following a pandemic bump, the mcommerce share of total retail will resume growing next year, reaching 8.7% by 2026.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Big Is Retail Mcommerce in the US?
  1. What’s Driving Growth in Mcommerce?
  2. What Does This Mean for Retailers and Advertisers?
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Mcommerce Sales Share in the US, 2019-2026 (% of total retail sales)Retail Mcommerce Sales in the US, 2020-2026 (billions, % change, and % of retail ecommerce sales)
US Retail Ecommerce Sales, 2022-2026 (trillions, % change, and % of total retail sales)Smartphone Mcommerce Sales in the US, 2020-2026 (billions, % change, and % of mcommerce sales)
Tablet Mcommerce Sales in the US (billions, % change, % of mcommerce sales)Mcommerce Shopper Penetration in the US, by Device, 2020-2026 (% of digital shoppers)
Mobile Buyers in the US, 2020-2026 (millions, % change, and % of mobile shoppers)Smartphone vs. Tablet Buyer Penetration in the US, 2020-2026 (% of smartphone shoppers and % of tablet shoppers)
US Smartphone App Users, by Category, 2022 (millions, % change, and % of smartphone users)Channels Where US Adults Expect to Complete Their Digital Holiday Purchases, Sep 2021 (% of respondents)
Most Used Ecommerce Payment Method by US Consumers, 2021 (% of total)US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)
How Interested Are US Adults in Livestreaming/Video Ecommerce*? (% of respondents, by demographic, April 2022)Do Mobile Users in North America Prefer to Use App or Browser When Shopping via Mobile Phone? (% of respondents, Sep 2021)
US Total Nongaming In-App Spending, by Virtual Goods* and Subscriptions**, 2020-2026 (billions)

authors

Yoram Wurmser

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Analyst
Jasmine Enberg
Principal Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo