Executive Summary

Canadian banks will spend $7.73 billion on tech this year, per our forecast, with a significant portion going toward mobile apps. Yet many struggle to meet consumer demand for innovative features. Our exclusive survey data reveals what features banks should prioritize adding to close the gap and outpace the competition.

Key Question: How do the seven largest Canadian financial institutions (FIs) by domestic assets compare in their support for 42 emerging mobile features across six categories?

KEY STAT: Consumers want features that protect their accounts and financial data, with three of the five most valued features falling into the Security and Control category.