Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Canada Mobile Banking Emerging Features Benchmark 2024​

Uncovering Consumer Preferences and Innovation Gaps at the Top 7 Financial Institutions​

Download
Share
About This Report
Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.​

With half of consumers in Canada using mobile banking, banks need data-driven insights to ensure they’re meeting evolving customer needs. Our fourth annual study unlocks the innovative features Canadian banks must prioritize to outpace rivals. This deck will:​

  • Uncover the features that 1,392 mobile banking users in Canada value the most.​
  • Reveal how the seven largest Canadian financial institutions (FIs) by domestic assets compare in their support for emerging features.​
  • Identify what features can set banks apart and best help them retain customers.​

authors

Tiffani Montez

Contributors

Suzy Davidkhanian
VP, Content
Maria Elm
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Julia Woolever

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Unlock Unlimited Insights with PRO+