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Apple pay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple pay
Credit Card Marketing 2023

Credit Card Marketing 2023

Report
Dec 19, 2023

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article
Nov 27, 2023

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

Apple Pay’s open banking integration could shake up consumer banking habits

Article
Nov 17, 2023

Showing card account info takes away an important touchpoint for banks and puts Apple at the center of the relationship

PayPal’s cards can now be used through Apple Pay, a ploy to get closer to top-of-wallet status

Article
Oct 06, 2023

The move can bring in more volume on PayPal’s cards and enhance consumer loyalty

Apple’s financial services marketing promotes an immersive lifestyle, not just products

Apple’s financial services marketing promotes an immersive lifestyle, not just products

Article
Aug 18, 2023

Apple sells a lifestyle to affluent millennials and Gen Zers: We look at how its financial services offerings differ from any other traditional financial institution’s.

Digitization of the Store 2023

Digitization of the Store 2023

Report
Aug 10, 2023

The digitization of the store—retail’s next megatrend—will transform the shopper’s path to purchase and industry economics for retailers and brands.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

The Banking & Payments Show: Gen Z unboxed—LOLFinTech!

Audio
Jul 11, 2023

On today’s episode, we discuss how Gen Zers are different from older generations in that a lot of their financial services product consumption will be embedded within non-financial service-specific experiences. In our "Headlines" segment, we examine how convenience plays a major factor into Gen Z decision-making. In "Story by Numbers," we discuss Gen Z’s use of Apple Pay in consumer finance and if consumers can find competitive prices while using embedded finance experiences. And in "For Argument's Sake," we debate if more than 10% of Gen Z or Gen Alpha will go their whole lives without establishing direct relationships with financial service providers. Listen in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Eleni Digalaki.

India could be the next frontier for Apple Pay

Article
Jun 26, 2023

Reported plans to launch Apple Pay and its credit card in the country could support growth plans—if it beats out stiff competition.

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Proximity Mobile Payment Users, US

CollectionSnapshot
Jun 21, 2023
UK Retail Technology Trends 2023

UK Retail Technology Trends 2023

Report
Jun 15, 2023

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Apple’s maturing financial services brand makes it a powerful competitor in consumer banking

Article
Jun 12, 2023

Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.

Apple Cash adds recurring payments in latest addition to financial services offering

Article
Jun 09, 2023

Recurring payments for Apple Cash can boost engagement and lure new users.

Apple in Consumer Finance

Apple in Consumer Finance

Report
Jun 07, 2023

Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

US Proximity Mobile Payments Forecast 2023

US Proximity Mobile Payments Forecast 2023

Report
Jun 01, 2023

Proximity mobile payments are finally reaching a critical mass of users, fueling spending growth. While it will slow in the coming years, providers are capitalizing on growth by building multifunctional ecosystems that expand their captive audience and tighten relationships.

The Banking & Payments Show: Apple Pay’s dominance

Audio
May 30, 2023

On today's episode, we discuss Apple’s dominance in the digital wallet arena. In our “Headlines” segment, we look at the ramifications of The Kroger Co.’s about-face on Apple Pay and how the EU is scrutinizing Apple Pay in its antitrust investigation. In “Story by Numbers,” we examine how Gen Z’s use of iPhones will keep Apple competitive in the digital wallet space and the success of Apple’s new savings account. And in our new segment, “What If,” host Rob Rubin presents a few hypotheticals and discusses what things would look like if they were true. Tune in to the discussion with our analyst David Morris.

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

Apple’s Tap to Pay goes international

Apple’s Tap to Pay goes international

Article
May 18, 2023

The big tech is diving deeper into payments to tap new revenue streams.

EU probe into Apple Pay could spur global anticompetition scrutiny

Article
May 12, 2023

The EU is ramping up its efforts in an antitrust probe into Apple Pay. But the Big Tech firm’s loyal customers should shield it from potential fallout.

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