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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon, Walmart, Temu among potential winners of the holiday season

Article
Oct 31, 2023

Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.

The Daily: October’s great big monthly advertising, media, and retail quiz—Second Prime Day, AI rules, and Netflix

Audio
Oct 31, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%

Article
Oct 30, 2023

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season

Article
Oct 27, 2023

With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.

The Weekly Listen: What social networks keep getting wrong, making Amazon fun, and how AI may change entrepreneurship

Audio
Oct 27, 2023

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

UK Resale 2023

UK Resale 2023

Report
Oct 27, 2023

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

Reimagining Retail: Amazon’s second Prime Day event and how it has informed our predictions for the holiday season

Audio
Oct 25, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

Sizing up Netflix's, YouTube's, and Amazon's streaming viewing and advertising

Article
Oct 25, 2023

Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

Amazon Prime Video’s ad strategy is split between small merchants and major ad spenders

Article
Oct 19, 2023

Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.

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Data Drop: Gen Z Leading Voice Assistant Growth

Article
Oct 19, 2023

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

US CTV Time Spent vs. Ad Spending 2023

US CTV Time Spent vs. Ad Spending 2023

Report
Oct 18, 2023

Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

Amazon and Walmart race to speed up delivery times to extend their ecommerce lead

Amazon and Walmart race to speed up delivery times to extend their ecommerce lead

Article
Oct 16, 2023

Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.

Shoppers steered clear of big-ticket items on Prime Big Deal Days

Shoppers steered clear of big-ticket items on Prime Big Deal Days

Article
Oct 12, 2023

Prime Big Deal Days exceeded Amazon’s expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.

The Weekly Listen: Shopping on Amazon is changing, ad-free TikTok and Instagram, and Toys-R-Us's comeback

Audio
Oct 12, 2023

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Article
Oct 11, 2023

Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.

The Daily: Is US ad spending about to hit the gas, a Spotify/Roku deal, and Amazon's NFL streaming

Audio
Oct 11, 2023

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

Reimagining Retail: What's next for Amazon Fresh and lessons on how best to compete with Walmart

Audio
Oct 10, 2023

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

The next phase in Walmart marketplace’s growth is integrating fulfillment services

Article
Oct 10, 2023

Recently, Walmart rolled out a suite of new features at its first-ever seller summit, including enhanced fulfillment and logistics services for merchants. As Walmart attempts to challenge Amazon’s marketplace dominance, integrating fulfillment allows it to take advantage of its physical footprint for a more comprehensive marketplace offering.

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