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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Article
Oct 09, 2023

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

The Daily: The Amazon monopoly trial, Peloton and Lululemon's deal, and social media burnout is back

Audio
Oct 09, 2023

On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.

Lessons from Macy’s, Michaels, and H&M for launching a third-party marketplace

Article
Oct 04, 2023

As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don’t need to be Amazon to launch a third-party marketplace—Macy’s, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.

Amazon turns to generative AI to improve the search experience

Amazon turns to generative AI to improve the search experience

Article
Oct 03, 2023

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

The Daily: Amazon's Anthropic AI deal, ChatGPT can now speak and see, and who's producing 10,000 humanoid robots?

Audio
Oct 03, 2023

On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

How to deal with holiday returns: Prevention, promotion, and product selection

How to deal with holiday returns: Prevention, promotion, and product selection

Article
Oct 02, 2023

With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.

Toys R Us maps out an aggressive comeback strategy

Article
Oct 02, 2023

Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.

September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV

Article
Sep 29, 2023

In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.

The Weekly Listen: Amazon's next big hit, is SEO dead, and a subscription-only X?

Audio
Sep 29, 2023

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Amazon Fresh buyers more likely to try new grocery products multiple times a month

Article
Sep 28, 2023

Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.

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FTC and 17 states sue Amazon for inflating online prices and overcharging sellers

Article
Sep 26, 2023

Amazon faces a significant legal challenge: A FTC lawsuit that alleges Amazon illegally maintains monopoly power could force the retail giant to fundamentally alter its business practices.

How are Walmart, Best Buy, and others innovating with mobile apps?

How are Walmart, Best Buy, and others innovating with mobile apps?

Article
Sep 26, 2023

Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.

The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US

Audio
Sep 26, 2023

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

5 charts on the current and future state of retail media

5 charts on the current and future state of retail media

Article
Sep 25, 2023

As retail media grows, it is changing. At the moment, search remains retail media’s bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media’s continued growth.

Here are 2023’s top CPG retail media networks—and why they rank so highly

Article
Sep 25, 2023

What are 2023’s top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers’ perceptions of leading platforms.

5 fresh takeaways from Groceryshop 2023

Article
Sep 22, 2023

This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.

UK Mcommerce Forecast 2023

UK Mcommerce Forecast 2023

Report
Sep 22, 2023

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI

Article
Sep 21, 2023

ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.

The Daily: The speed of the generative AI revolution, how AI can improve watching football, and Roblox's AI assistant

Audio
Sep 21, 2023

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Amazon could launch standalone grocery, healthcare subscriptions

Article
Sep 19, 2023

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

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