TikTok Shop wants to be a holiday season shopping hub: The platform’s Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

Uncertain returns drive interest in scalable infrastructure, with power demands outpacing consumer buy-in.

On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Amazon launches Temu competitor Haul to maintain price advantage against online retailers: However, growing pains like shoddy AI-generated imagery could limit its traction with customers.

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn’t easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands’ consumer trust.

Amazon’s telehealth service offers upfront pricing for Prime members: This puts it in direct competition with companies like Hims & Hers and Ro. Here’s why they should be worried.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

Amazon is on a never-ending mission to speed up delivery: The retailer’s latest initiatives, including smart glasses and streamlined grocery fulfillment, will help cut costs and encourage shoppers to order more—and more often.

Amazon considers Anthropic stake: Backing the startup and offering cheaper infrastructure could help Amazon expand its AI influence, but the move could restrict Anthropic’s options in the long run.

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country, according to July 2024 data from Comscore.

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That’s good news for e.l.f. Beauty but an added struggle for Coty and Estée Lauder, for which China remains a hurdle.

CMOs are often the first people facing pressure to cut spend in a challenging economy. Marketers need to be able to trim budgets in a way that doesn’t thin out the brand. “A common approach we see during these economic downturns is to cut those upper-funnel tactics…but I really believe this is very shortsighted,” said Laura Brooks, fractional CMO at Made by Nacho, during our recent EMARKETER Summit.

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.