The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site
MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.
Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.
Amazon rolls out Supply Chain by Amazon solution to all sellers: The fully managed, end-to-end service enables merchants to get items to shoppers faster and more efficiently—while giving the retailer an opportunity to take a bigger cut of sales.
GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.
GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
The fintech wants to capitalize on the country’s rapidly digitizing payments market, but competing against both homegrown and other global players won’t be easy
Amazon, Flipkart violated India’s antitrust laws, regulators say: The two allegedly gave select sellers preferential treatment and used discounts to undercut smaller merchants.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.
The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.
Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.
In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.
Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it’s driving consumers—Gen Zers in particular—to seek information about products on social media sites like TikTok and Reddit.
Amazon Fresh doubles down on affordability as shoppers focus on cost: The retailer will roll out Prime-exclusive discounts on over 3,000 products and a new private label as it tries to narrow the gap with Walmart.
It’s a concerning buildup for one month, but it merits some skepticism—consumers may be faring better than one data point suggests
Consumer-facing tech in stores is rapidly evolving. Retailers must prioritize investments carefully to maintain already implemented tech—and explore interesting (but largely untested) innovations.
Oracle’s 13% revenue jump reflects the success of its multi-cloud strategy and major partnerships, positioning it as a leader in enterprise cloud services.
Amazon and Walmart are search advertising’s growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.