Lowe’s looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe’s Media Network and plans to launch four new channels this year.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

Walmart’s total US retail sales reached $533.96 billion in 2023, growing 6.9% YoY, according to the National Retail Federation and Kantar.

Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per EMARKETER’s forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.

Consumers are turning to their TVs for holiday inspiration: 43% of connected TV (CTV) users say TV ads offer useful information on holiday shopping, and 72% would scan a QR code in a TV ad to make a purchase, according to a report from LG Ad Solutions.

Nordstrom, Kohl’s look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl’s takes a kitchen-sink approach.

Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

The tech can improve the checkout solution’s accuracy, removing potential customer frustrations

Amazon, Walmart, and Stitch Fix lead retailers when it comes to AI implementation: But retailers of all sizes are leveraging the technology to drive sales and improve CX, according to a report provided exclusively to EMARKETER.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon’s Prime Day sale attracted twice as many participants, its lead is narrowing.

“Amazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. “If we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.”

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.

On today’s podcast episode, we discuss this years Prime Day. Was Amazon's ad platform breaking on the day a big deal, how other retailers event day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Amazon’s Subscribe & Save program lost share across nine of the top 10 consumer packaged goods (CPG) categories between 2023 and 2024, according to June data from Numerator.

“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”